The Activator Advantage

Advance Praise for The Activator Advantage:

“Boomer and Gen X professionals had The Trusted Advisor as required reading. Millennials and Gen Z should have The Activator Advantage. It’s that good.” — Paul Lewis, Firmwide Managing Partner, Linklaters

“A case for change and a path forward for any firm recognizing the need to aggressively leverage the entirety of its talents to differentiate service, impact, and lasting value.” — Scott McIntyre, CEO, Guidehouse

“Buy this book if you’re in professional services and looking for a blueprint for organic growth.” — Angela Petros, Global Chief Marketing Office, Baker McKenzie

“A tangible road map for individuals, teams, and leaders to grow ever more valuable client relationships.” — Tom Monahan, CEO, Heidrick & Struggles

“The Activator Advantage is truly one of those ‘theories of everything’ that professionals are seeking right now.” — Mitch Zuklie, Chairman and CEO, Orrick

“A must-read for leaders of professional services firms looking to foster collaboration to drive sustainable growth in today’s rapidly changing marketplace.” — Patrick Walsh, CEO, Withum

“This new research introduces business development for the future—and it is proactive engagement, collaboration, creating value, and never, ever getting comfortable.” — Constantine Alexandrakis, CEO, Russell Reynolds Associates

“A game changer for those professionals aiming to elevate their client service strategies and achieve exceptional results.” — Erin Corbin Meszaros, Global Business Development and Marketing Officer, Eversheds Sutherland

Matthew Dixon is a founding partner of DCM Insights, a company that helps professional services firms improve business development. He is a coauthor of The Challenger Sale, The Challenger Customer, The Effortless Experience, and The JOLT Effect.

Rory Channer is a founding partner at DCM Insights and was previously Chief Business Development Officer at McDermott Will & Emery.

Karen Freeman is a partner at DCM Insights and was previously a Senior Manager of Learning at McKinsey & Company.

Ted McKenna is a founding partner of DCM Insights and coauthor, with Matthew Dixon, of The JOLT Effect. He was previously a Global Knowledge Leader at Russell Reynolds Associates.