Digital Internationalisation of Firms
Strategies, Challenges and Legal Aspects
$88.13
- Paperback
288 pages
- Release Date
16 October 2026
Summary
Digital Internationalisation of Firms offers a comprehensive examination of the digital outward internationalisation of firms, focusing on both Internet-based and Internet-enabled businesses, including SMEs and large enterprises. This monograph provides in-depth analysis of the processes, modes, and strategies firms employ to expand internationally in the digital age. It also addresses key challenges, including legal aspects of cross-border e-commerce (CBEC), making it a vital resour…
Book Details
| ISBN-13: | 9781041020240 |
|---|---|
| ISBN-10: | 1041020244 |
| Author: | Marzanna K. Witek-Hajduk, Magda Górska Grginović, Bartosz Targański |
| Publisher: | Taylor & Francis Ltd |
| Imprint: | Routledge |
| Format: | Paperback |
| Number of Pages: | 288 |
| Release Date: | 16 October 2026 |
| Weight: | 550g |
| Dimensions: | 152mm x 229mm |
| Series: | Routledge Open Business and Economics |
Marzanna K. Witek-Hajduk
Authors
Marzanna K. Witek-Hajduk, Prof., is Full Professor (prof. dr hab.) at the SGH Warsaw School of Economics, in Poland, and Chair of the Department of International Business. Her research interests focus on international business, marketing, and branding, including digital and sustainable internationalisation from both strategic and consumer perspectives. She has authored and co-authored articles published in peer-reviewed, international journals, and has been editor of multiple scientific monographs.
Magda Górska Grginović, PhD, is Assistant Professor in the Department of International Business, at the SGH Warsaw School of Economics, in Poland. She brings 15 years of practical experience working in both multinational corporations and a family-owned business. Her research interests revolve around international entrepreneurship, internationalisation of firms in particular SMEs, and digital transformation of companies combined with their sustainable development.
Bartosz Targański, PhD, is Assistant Professor in the Department of International Business, at the SGH Warsaw School of Economics, in Poland, and a legal advisor. His research interests focus on competition and consumer protection law, international trade law, and e-commerce law. He has authored and co-authored articles published in peer-reviewed, scientific journals, and co-authored a commentary on the Polish Act on competition and consumer protection.
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