The Trend Forecaster's Handbook

“The Trend Forecaster’s Handbook is a highly readable and beautifully designed book that provides a practical framework for understanding and reacting to cultural trends. This review is a sneak preview of the second edition. The original edition, which was published in 2010, is considered the definitive source for learning about trends, strategy, and innovation thinking. Martin Raymond is a journalist.” -QRCA VIEWS“Sharp, in-depth and highly visual, The Trend Forecaster’s Handbook, by Martin Raymond, is a practical ‘how to’ book that provides readers with skills to understand and track trends.” Trendland

Martin Raymond is a co-founder of The Future Laboratory. He regularly lectures at universities and commentates on trends and business for the BBC. He is editor-in-chief of LS: N Global and a fellow of the Royal Society of the Arts. Martin has written several books including The Tomorrow People: Future Consumers and How to Read Them.