
Visual Merchandising and Display
bundle book + studio access card
$167.21
- Book & Merchandise
416 pages
- Release Date
4 April 2018
Summary
The Art of Attraction: Mastering Visual Merchandising and Display
Visual Merchandising and Display, Seventh Edition, focuses on all aspects of visual merchandising and display, from classic techniques to the latest developments. Using hundreds of global examples, this text shows how a retailer can optimize its image with its target market by adding interest to window and interior displays. The book includes updated chapters on lighting, fixtures, and interactive media; expa…
Book Details
ISBN-13: | 9781501315367 |
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ISBN-10: | 1501315366 |
Author: | Martin M. Pegler, Anne Kong |
Publisher: | Bloomsbury Publishing PLC |
Imprint: | Fairchild Books |
Format: | Book & Merchandise |
Number of Pages: | 416 |
Edition: | 7th |
Release Date: | 4 April 2018 |
Weight: | 1.58kg |
Dimensions: | 282mm x 214mm x 26mm |
What They're Saying
Critics Review
This is the only book, I have ever used in my ten years of teaching visuals. This book is unique in that is the only one of its kind to explore this area of the industry.
This book provides a thorough general overview of the visual merchandising industry, highlighting industry terminology and explanations of visual merchandising job duties. – Amber M. Chatelain, Art Institute of Tennessee, USAThe visuals are excellent—both the photographs and the illustrations. – Nancy Lyons, South Dakota State University, USAThis book is quite comprehensive and is a great resource for covering both breadth of content and depth of the ‘why’ behind the ‘what’ components. The photographs used are wonderful…It is both an academic and a professional practice resource. – Carol Salusso, Washington State University, USAThis is the only book, I have ever used in my ten years of teaching visuals. This book is unique in that is the only one of its kind to explore this area of the industry. – Emilia Valle, Art Institute of Seattle, USA
About The Author
Martin M. Pegler
Martin M. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. He is an international lecturer on Display, Visual Merchandising and Store Design and an editor of the quarterly publication, Retail Design International.
Anne Kong is Professor and former Chairperson of the Visual Presentation and Exhibition Design Department at Fashion Institute of Technology (FIT) and partner of creative services for her own design company, A+D Kong, working with a vast range of clients on consulting and producing large-scale installations.
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