Visual Merchandising and Display by Martin M. Pegler, Book & Merchandise, 9781501315367 | Buy online at The Nile
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Visual Merchandising and Display

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Author: Martin M. Pegler and Anne Kong  

Visual Merchandising and Display
Book & Merchandise

This best-selling introduction to the visual merchandising industry covers all aspects of this exciting area including window displays, mannequins, fixtures and in-store displays.

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Book & Merchandise

PRODUCT INFORMATION

Summary

This best-selling introduction to the visual merchandising industry covers all aspects of this exciting area including window displays, mannequins, fixtures and in-store displays.

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Description

Visual Merchandising and Display, Seventh Edition, focuses on all aspects of visual merchandising and display, from classic techniques to the latest developments. Using hundreds of global examples, this text shows how a retailer can optimize its image with its target market by adding interest to window and interior displays. The book includes updated chapters on lighting, fixtures, and interactive media; expanded sections on store planning, CAD programs, floor plans, and planograms; and a new section called Tools for Getting the Job.

New to this Edition:

- Contains six new case studies and extensively revised and updated images
- New section Tools for Getting the Job in Chapter 27 includes tips for creating your own website and using platforms like Behance to showcase your portfolio
-Updated and new Go Green boxes discuss current topics in sustainability and visual merchandising

Visual Merchandising and Display STUDIO
-Study smarter with self-quizzes featuring scored results and personalized study tips
-Review concepts with flashcards of terms and definitions
-Watch videos that bring chapter concepts to life

Instructor Resources
-Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom
-PowerPoint® presentations include images from the book and provide a framework for lecture and discussion

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Critic Reviews

“This is the only book, I have ever used in my ten years of teaching visuals. This book is unique in that is the only one of its kind to explore this area of the industry.”

This book provides a thorough general overview of the visual merchandising industry, highlighting industry terminology and explanations of visual merchandising job duties. -- Amber M. Chatelain, Art Institute of Tennessee, USA
The visuals are excellent—both the photographs and the illustrations. -- Nancy Lyons, South Dakota State University, USA
This book is quite comprehensive and is a great resource for covering both breadth of content and depth of the ‘why’ behind the ‘what’ components. The photographs used are wonderful. . .It is both an academic and a professional practice resource. -- Carol Salusso, Washington State University, USA
-- Emilia Valle, Art Institute of Seattle, USA

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About the Author

Martin M. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. He is an international lecturer on Display, Visual Merchandising and Store Design and an editor of the quarterly publication, Retail Design International.

Anne Kong is Professor and former Chairperson of the Visual Presentation and Exhibition Design Department at Fashion Institute of Technology (FIT) and partner of creative services for her own design company, A+D Kong, working with a vast range of clients on consulting and producing large-scale installations.

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Product Details

Publisher
Bloomsbury Publishing PLC | Fairchild Books
Published
5th April 2018
Edition
7th
Pages
416
ISBN
9781501315367

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