Visual Merchandising and Display, 9781501315367
Book & Merchandise
Master the art of retail display: attract, engage, and sell!

Visual Merchandising and Display

bundle book + studio access card

$167.21

  • Book & Merchandise

    416 pages

  • Release Date

    4 April 2018

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Summary

The Art of Attraction: Mastering Visual Merchandising and Display

Visual Merchandising and Display, Seventh Edition, focuses on all aspects of visual merchandising and display, from classic techniques to the latest developments. Using hundreds of global examples, this text shows how a retailer can optimize its image with its target market by adding interest to window and interior displays. The book includes updated chapters on lighting, fixtures, and interactive media; expa…

Book Details

ISBN-13:9781501315367
ISBN-10:1501315366
Author:Martin M. Pegler, Anne Kong
Publisher:Bloomsbury Publishing PLC
Imprint:Fairchild Books
Format:Book & Merchandise
Number of Pages:416
Edition:7th
Release Date:4 April 2018
Weight:1.58kg
Dimensions:282mm x 214mm x 26mm
What They're Saying

Critics Review

This is the only book, I have ever used in my ten years of teaching visuals. This book is unique in that is the only one of its kind to explore this area of the industry.

This book provides a thorough general overview of the visual merchandising industry, highlighting industry terminology and explanations of visual merchandising job duties. – Amber M. Chatelain, Art Institute of Tennessee, USAThe visuals are excellent—both the photographs and the illustrations. – Nancy Lyons, South Dakota State University, USAThis book is quite comprehensive and is a great resource for covering both breadth of content and depth of the ‘why’ behind the ‘what’ components. The photographs used are wonderful…It is both an academic and a professional practice resource. – Carol Salusso, Washington State University, USAThis is the only book, I have ever used in my ten years of teaching visuals. This book is unique in that is the only one of its kind to explore this area of the industry. – Emilia Valle, Art Institute of Seattle, USA

About The Author

Martin M. Pegler

Martin M. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. He is an international lecturer on Display, Visual Merchandising and Store Design and an editor of the quarterly publication, Retail Design International.

Anne Kong is Professor and former Chairperson of the Visual Presentation and Exhibition Design Department at Fashion Institute of Technology (FIT) and partner of creative services for her own design company, A+D Kong, working with a vast range of clients on consulting and producing large-scale installations.

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