The Practical Guide
the practical guide
$130.95
- Paperback
500 pages
- Release Date
30 October 2025
Summary
Mastering Google Analytics 4: Your Practical Guide
Frustrated by the complexities of Google Analytics 4? Let us show you the way! Whether this is your first foray into GA4 or you need a detailed guide to supplement your existing training, you’ll get step-by-step instructions for your essential tasks. Learn to set up GA4, from creating an account to using custom definitions and defining conversions. See how to evaluate website users, manage campaigns, capture and evaluate online shop…
Book Details
| ISBN-13: | 9781493227686 |
|---|---|
| ISBN-10: | 1493227688 |
| Author: | Markus Vollmert |
| Publisher: | Rheinwerk Publishing Inc. |
| Imprint: | Rheinwerk Computing |
| Format: | Paperback |
| Number of Pages: | 500 |
| Release Date: | 30 October 2025 |
| Weight: | 839g |
| Dimensions: | 246mm x 173mm x 25mm |
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About The Author
Markus Vollmert
Markus Vollmert is the founder and managing director of the Cologne-based digital marketing agency luna-park. luna-park supports clients from all industries in analytics and tag management and is a certified Google Analytics partner. Analyzing and tracking online users is Markus’s mission, and he shares his knowledge not only through books but also as a speaker at numerous online marketing events.
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