Brands in the Age of AI
$56.86
- Hardcover
160 pages
- Release Date
4 December 2025
Summary
Brands in the Age of AI: Navigating the Future of Consumer Connection
Navigate the complexities of AI in branding, from maximizing benefits to addressing ethical considerations.
Brands in the Age of AI by Mark Kingsley is a timely survey of how artificial intelligence is revolutionizing branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalization, automation, and data analytics ar…
Book Details
| ISBN-13: | 9780760395219 |
|---|---|
| ISBN-10: | 0760395217 |
| Series: | SVA Masters in Branding |
| Author: | Mark Kingsley, Debbie Millman |
| Publisher: | Quarto Publishing Group USA Inc |
| Imprint: | Rockport Publishers Inc. |
| Format: | Hardcover |
| Number of Pages: | 160 |
| Release Date: | 4 December 2025 |
| Weight: | 522g |
| Dimensions: | 229mm x 152mm |
About The Author
Mark Kingsley
Mark Kingsley got his start in the music industry, designing packages for the likes of John Coltrane, Pat Metheny, Quincy Jones, Ginger Baker, and Jewel. In 2001, his work for Blue Note Records received a Grammy nomination. Mark then transitioned into the world of corporate branding. At Landor, he was the global creative lead on the Citi account, and as executive strategy director at Collins, he developed the new global positioning for Ogilvy and helped Equinox enter the luxury hotel business. His boutique studio, Malcontent, serves independent filmmakers, global advertising firms, fintech startups, arts organizations, living legends, and Pulitzer Prize winners. Mark teaches at the School of Visual Arts Masters in Branding program and recently held the endowed Melbert B. Cary Professorship in Graphic Arts at the Rochester Institute of Technology. He is currently head of brand for the fashion brand Oumlil.
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