The New Rules of Investing

‘The New Rules of Investing cuts through the daily noise and helps the modern investor think differently about markets, portfolios, and world events.’ * David M. Rubenstein, cofounder and cochairman of Carlyle *‘The New Rules of Investing presents a compelling argument that the investment environment has changed in consequential ways in the 21st century. In readable prose, it explains how investors can react to powerful new forces and shocks. These structural changes in process and in prospect are usefully captured in the 5 D’s: debt, de-globalization, decarbonization, digitalization, and demographics. A very useful framework for navigating in a rapidly changing world.’ * Michael Spencer, Nobel Laureate in Economic Sciences 2001 *‘Haefele brings to life everything from the tide-shifting role government intervention is playing in today’s markets to the quirky way our personal money issues sabotage our financial results–and what you can do about it. This book is well worth the investment.’ * Jean Chatzky, New York Times and Wall Street Journal bestselling author; CEO, HerMoney.com *‘Mark explains, in practical terms, how a global investment operator converts strategies into the diversified actions for consistent risk-adjusted returns.’ * Rear Admiral Hugh Wyman Howard III, US Navy (Ret.); former commander, Naval Special Warfare Command *

Mark Haefele is the global chief investment Officer at UBS. Mark oversees the investment policy and strategy for around $4 trillion in invested assets at UBS. He leads a team of about 1,200 investment professionals whose passion and focus is to help clients reimagine the power of investing so they can live the life they choose today, prepare for their lives tomorrow, and improve the lives of others.