Paperback
Global Marketing, Global Edition, 10th Edition
$200.56
- Paperback
632 pages
- Release Date
13 February 2020
Check Delivery Options
Summary
For courses in global marketing.
Familiarises students with global marketing and the global business environment. Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been …
Book Details
| ISBN-13: | 9781292304021 |
|---|---|
| ISBN-10: | 1292304022 |
| Author: | Mark Green, Warren Keegan |
| Publisher: | Pearson Education Limited |
| Imprint: | Pearson Education Limited |
| Format: | Paperback |
| Number of Pages: | 632 |
| Edition: | 10th |
| Release Date: | 13 February 2020 |
| Weight: | 1.72kg |
| Dimensions: | 269mm x 213mm x 20mm |
You Can Find This Book In
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.