The Multinational Enterprise
Theory and History
$522.76
- Hardcover
368 pages
- Release Date
23 February 2018
Summary
In The Multinational Enterprise, Mark Casson - an important thinker in international business for more than 40 years - provides a state-of-the art review of recent developments in the economic theory of the multinational enterprise. He shows how recent developments in theory shed new light on the historical emergence of multinational enterprises, and explains the different forms that multinationality has taken in different industries and different regions of the world.
Mark C…
Book Details
| ISBN-13: | 9781788110051 |
|---|---|
| ISBN-10: | 1788110056 |
| Author: | Mark Casson |
| Publisher: | Edward Elgar Publishing Ltd |
| Imprint: | Edward Elgar Publishing Ltd |
| Format: | Hardcover |
| Number of Pages: | 368 |
| Release Date: | 23 February 2018 |
| Weight: | 670g |
| Dimensions: | 156mm x 234mm |
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Critics Review
‘Casson and his co-authors provide a powerful restatement and renewal of the concept of internalization as a general theory of the multinational enterprise. The book expands the boundaries of the theory’s application, while confidently asserting its identity in economics rather than strategic management. A particularly compelling component is the innovative use of historical evidence and perspectives on issues such as branding strategies and response to risk.’
–Geoffrey Jones, Harvard Business School, US
Mark Casson
Mark Casson is a Professor of Economics at the University of Reading, UK. He holds positions within both the Department of Economics and the Henley Business School.
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