True to Yourself: Leading a Values-Based Business

The bestselling author "frames his advice in terms of compassionate, socially responsible leadership, though a lot of it is just plain good management" (Publishers Weekly).How do you build the kind of company you've always wanted to work in-one that serves people and the planet while being financially successful, too? What do you do when you believe that business should serve the common good, but everyday business pressures-meeting payroll, battling competition, keeping customers and investors happy-are at a fever pitch? Leading a small business when you measure success more broadly than with a single financial bottom line is no easy task. True to Yourself is a practical guide to doing just that. It provides tools you can use to combine profit with purpose, margin with mission, value with values."A perfect blend of inspiration and instruction. A must-read manual for anyone who aspires to a position of leadership." -Alan M. Webber, Cofounding Editor, Fast Company"If you want to build a values-based business, as I did with Kinko's, Mark Albion provides you with the practical know-how to avoid mistakes and lead your company's growth." -Paul Orfalea, Founder and Chairperson Emeritus, Kinko's"If you want to build a business with social conscience, a company that reflects your core values and that people are proud to work for, True to Yourself will help you pour your heart into doing just that." -Howard Schultz, Former Chairman, Starbucks Coffee Company

“"A perfect blend of inspiration and instruction. A must-read manual for anyone who aspires to a position of leadership." --Alan M. Webber, Cofounding Editor, Fast Company "If you want to build a values-based business, as I did with Kinko's, Mark Albion provides you with the practical know-how to avoid mistakes and lead your company's growth." --Paul Orfalea, Founder and Chairperson Emeritus, Kinko's "If you want to build a business with social conscience, a company that reflects your core values and that people are proud to work for, True to Yourself will help you pour your heart into doing just that." -- Howard Schultz, Chairman, Starbucks Coffee Company "It is critical that [women] have equality in business as well as in education and politics, as we recognize the social and environmental challenges we face and develop the courage to confront them. True to Yourself offers the practical guidance and support to allow us to meet these exhilarating challenges." -- Susie Tompkins Buell, Cofounder, Esprit Clothing Company”

“A perfect blend of inspiration and instruction. A must-read manual for anyone who aspires to a position of leadership.“
—Alan M. Webber, Cofounding Editor, Fast Company

"If you want to build a values-based business, as I did with Kinko's, Mark Albion provides you with the practical know-how to avoid mistakes and lead your company's growth."
—Paul Orfalea, Founder and Chairperson Emeritus, Kinko's

"If you want to build a business with social conscience, a company that reflects your core values and that people are proud to work for, True to Yourself will help you pour your heart into doing just that."
— Howard Schultz, Chairman, Starbucks Coffee Company

"It is critical that [women] have equality in business as well as in education and politics, as we recognize the social and environmental challenges we face and develop the courage to confront them. True to Yourself offers the practical guidance and support to allow us to meet these exhilarating challenges."
— Susie Tompkins Buell, Cofounder, Esprit Clothing Company

Mark Albion is a social entrepreneur who has cofounded seven organizations, including Net Impact, an international network of MBA students and professionals committed to using the power of business to create a better world. He wrote the New York Times business bestseller Making a Life, Making a Living based on his twelve-year-old monthly Making a Life e-newsletter, which is read in eighty-seven countries. Formerly, Albion was a student and professor at Harvard University and its Business School for eighteen years. He was profiled on 60 Minutes, praised by leaders as diverse as Ronald Reagan and Mother Teresa, and dubbed "the savior of b-school souls" by Business- Week for his efforts to nourish our next generation of business leaders.

Many leaders of small businesses want to serve the common good, but everyday pressures can make that extremely difficult. What tools are available to lead an organization that's obligated to more than the financial bottom line? Utilizing a sleek, condensed format, "True to Yourself provides potent, practical advice for leaders looking to make their small business profitable and sustainable. Arguing that small-business leaders that look beyond the bottom-line are not only more fulfilled, but also more successful, author Mark Albion shows how by embodying competence, commitment, and compassion any small businessperson can lead more effectively. A series of five best practices forms the basis of a full plan to that shows readers how to bring the three C's to their business. Equally useful for those starting out or veterans of many years, "True to Yourself reveals tried-and-true methods for keeping a values-based business on track.

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