E-Learning Design on a Shoestring

Author: Marina Arshavskiy Series: On a Shoestring

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ATD actively promotes ATD Press books to its audience via emails and its book catalog sent to members and contacts.
ATD ensures that authors write practical and timely blog posts related to their books for posting on our site.
ATD invites authors to participate in relevant ATD podcasts and encourages them to speak at ATD conferences (such as ATD’s International Conference & Exposition, TechKnowledge, and OrgDev) and events.
ATD authors are experts in the talent development field and are active speakers at many conferences (such as DevLearn, The Learning Leaders Conference, Training Magazine’s annual conference, and various leadership conferences and forums). They are active podcast and webinar guests. They promote their books via social media, websites, newsletters, and other industry networks.
ATD helps authors line up select podcasts and uses ATD podcast channels, blog posts, and magazine articles to promote their books.
ATD creates a unique campaign with each of our authors. The timing of article placements, podcasts, and webinars, among other activities, are pursued on a rolling basis starting three months prior to the publishing of a book and continuing well after the publication of the book.

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Summary

ATD actively promotes ATD Press books to its audience via emails and its book catalog sent to members and contacts.
ATD ensures that authors write practical and timely blog posts related to their books for posting on our site.
ATD invites authors to participate in relevant ATD podcasts and encourages them to speak at ATD conferences (such as ATD’s International Conference & Exposition, TechKnowledge, and OrgDev) and events.
ATD authors are experts in the talent development field and are active speakers at many conferences (such as DevLearn, The Learning Leaders Conference, Training Magazine’s annual conference, and various leadership conferences and forums). They are active podcast and webinar guests. They promote their books via social media, websites, newsletters, and other industry networks.
ATD helps authors line up select podcasts and uses ATD podcast channels, blog posts, and magazine articles to promote their books.
ATD creates a unique campaign with each of our authors. The timing of article placements, podcasts, and webinars, among other activities, are pursued on a rolling basis starting three months prior to the publishing of a book and continuing well after the publication of the book.

Description

Design Effective E-Learning Courses Despite Limited Resources

Have you suddenly been asked to put together an e-learning course, but you have limited experience, time, or resources to do so? This happens often, and you're not alone. E-Learning Design on a Shoestring offers talent development professionals a process for designing and developing e-learning courses, without breaking the bank. E-learning expert Marina Arshavskiy applies the Build-Borrow-Buy approach to provide guidance, quick tips, and shortcuts for creating meaningful asynchronous learning experiences.

With this book, you will learn to tap into learner motivation and engagement; create e-learning scripts, storyboards, and prototypes; and build inexpensive yet effective interactivity in your courses. It also guides you on saving time and money by auditing existing e-learning content and creating reusable content. You'll discover how to manage e-learning projects efficiently, select technology that meets your course needs, and secure buy-in for current and future e-learning efforts.

The Association for Talent Development's On a Shoestring series helps professionals successfully execute core topics in training and talent development when facing limitations of time, money, staff, and other resources. Using the Build-Borrow-Buy approach to problem solving, this series is designed for practitioners who work as a department of one; for new or "accidental" trainers, instructional designers, and learning managers who need fast, inexpensive access to practical strategies that work; and for those who work for small organizations or in industries that have limited training and development resources.

Critic Reviews

“When your e-learning project is short on time, funds, orresources, this book is a great reference and resource with job aids andtemplates. Marina Arshavskiy presents a practical and efficientBuild-Borrow-Buy process for instructional designers who don’t want to cutcorners.”

Connie Malamed,Publisher of The eLearning Coach

“A must have text, E-Learning Design on a Shoestringis by far one of the most comprehensive books I’ve read on course design. MarinaArshavskiy shows practical steps in designing ‘on the cheap’ that can benefitveteran and novice course developers.”

Kofi J. Adisa, PhD, AssociateProfessor and Lead Coordinator of Writing at Howard Community College

“Marina Arshavskiy’s E-Learning Design on a Shoestring isa game changer for anyone tasked with creating impactful e-learning experienceson a limited budget. Her practical strategies and step-by-step guidance throughthe course design process make this book invaluable.”

Andrew Flatgard,Learning Experience Designer, Walden University

“E-Learning Design on a Shoestring is an excellentguide for newcomers to e-learning, taking them through the entire process withpractical real-world examples at each stage. It also provides valuable insightsfor seasoned professionals who are now facing budget constraints. I highlyrecommend this book.”

Lynette Kramer, Senior Director of Learning, KDGInterActive

About the Author

Marina Arshavskiy is the owner of Your eLearning World, an e-learning company committed to helping organizations become more effective by creating groundbreaking, result-oriented learning solutions. Marina has consulted extensively with private organizations and government entities, both in the United States and abroad. Her course designs have won multiple awards and have helped take organizations to the next level. She lives in Baltimore, Maryland.