The Power of Words

Essential and informative, The Power of Words is a comprehensive toolkit for anyone looking to elevate their communication and improve themselves. It uniquely combines insightful content with practical exercises, guiding readers to transform their verbal interactions and way of being in the world – Matt Abrahams, author of Think Faster, Talk SmarterBursting with absorbing ideas and practical guidance. Sigman brings together gripping stories and the latest neuroscience to show how the science of conversation can improve decisions, memory and wellbeing. The Power of Words is a must-read for anyone keen to understand the profound impact of language on ourselves and society – Erica Dhawan, author of Digital Body LanguageAs Mariano Sigman shows us in The Power of Words, we are word amateurs and there is a lot that we need to learn about words if we want to utilize them better. By better understanding words, we get to better understand ourselves – Dan Ariely, bestselling author of Predictably IrrationalSigman likes to explore the capacity for learning and transformation at ages where the rest of us already consider everything lost. He has the gift of eloquence and evangelizes without intending to – El PaísSigman finds the sweet spot between findings and experimental detail, and it makes for a compelling read. Entertaining … with moments of exhilaration – Financial Times on The Secret Life of the MindSigman provides vivid depictions of foundational behavioural psychology experiments … and [his] clear passion for neuroscience makes it easy to browse – Science Magazine on The Secret Life of the MindMariano Sigman writes and thinks in a uniquely provocative way. He is a gifted cognitive neuroscientist … [who] makes learning about the mind and brain easy and almost automatic – Andrew Meltzoff, professor of psychology and co-author of The Scientist in the Crib, on The Secret Life of the Mind

Mariano Sigman is an internationally leading figure in cognitive neuroscience. He was one of the directors of the Human Brain Project, the world’s largest effort to understand and emulate the human brain. Sigman has worked with magicians, chefs, chess players, musicians and fine artists to bring his knowledge of neuroscience to different aspects of human culture. Sigman is the author of the internationally bestselling book The Secret Life of the Mind and has given several TED talks. His awards include a Human Frontiers Career Development Award, the Argentinian National Prize of Physics and the Pius XI medal from the Pontifical Academy of Sciences.