Museum Branding
reimagining the museum
$147.73
- Paperback
280 pages
- Release Date
5 August 2024
Summary
Reimagining the Museum: A Guide to Modern Branding
Museums hold unique and powerful brands in the cultural landscape, earning recognition and loyalty from diverse audiences. However, maintaining this image in the face of evolving demographics and expectations presents a significant challenge.
Museum Branding: Reimagining the Museum offers a forward-thinking exploration of how museums can navigate the present while planning for the future, staying true to their herit…
Book Details
| ISBN-13: | 9781538185513 |
|---|---|
| ISBN-10: | 1538185512 |
| Author: | Margot Wallace |
| Publisher: | Bloomsbury Publishing Plc |
| Imprint: | Rowman & Littlefield Publishers |
| Format: | Paperback |
| Number of Pages: | 280 |
| Edition: | 3rd |
| Release Date: | 5 August 2024 |
| Weight: | 381g |
| Dimensions: | 229mm x 152mm x 20mm |
About The Author
Margot Wallace
Margot Wallace is an author and researcher whose fifth book, Writing for Museums: Communicating and Connecting with All Your Audiences, was published in Fall 2022. She has spoken on museum branding and writing for museums at museum conferences throughout the country and internationally. A retired marketing professor, she now develops discussion groups for Osher Lifelong Learning at Northwestern University, including three courses based on museum blogs and digital exhibits.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.