Content and Copywriting
the complete toolkit for strategic marketing
$68.79
- Paperback
544 pages
- Release Date
3 November 2024
Summary
Content and Copywriting: The Complete Toolkit for Strategic Marketing
Learn to create powerful, strategic copy for multiple channels, platforms, and storytelling templates
Today, just writing strong content or catchy copy isn’t enough. You must also know how to create gripping messages and interactive engagement.
Content and Copywriting: The Complete Toolkit for Strategic Marketing is your one-stop resource to sharpen your skills an…
Book Details
| ISBN-13: | 9781119866503 |
|---|---|
| ISBN-10: | 1119866502 |
| Author: | Margo Berman |
| Publisher: | John Wiley and Sons Ltd |
| Imprint: | Wiley-Blackwell |
| Format: | Paperback |
| Number of Pages: | 544 |
| Edition: | 2nd |
| Release Date: | 3 November 2024 |
| Weight: | 975g |
| Dimensions: | 241mm x 165mm x 28mm |
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About The Author
Margo Berman
MARGO BERMAN is Professor of Communication and Kauffman Faculty Scholar at Florida International University. Margo is the author of 16 books, including Street-Smart Advertising, The Brains Behind Great Ad Campaigns, The Copywriter’s Toolkit, and The Blueprint for Strategic Advertising, and is the inventor of tactikPAK™, a patented 10-part, digital learning system. She has created three apps, three MP3s, and two 6-CD award-winning webinar sets, Street-Smart Advertising and More Street-Smart Advertising. She has written academic articles and delivered workshops on creative thinking, strategic branding, and powerful writing, and just completed Mental Peanut Butter to share inspiring, life lessons.
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