Embracing Uncertainty

“At a time when algorithms promise to extinguish all doubt, Heffernan makes a compelling case for uncertainty as humanity’s greatest resource. Her deep examination of how artists work offers an inspired and inspiring model for thriving in an unpredictable world.” Daniel H. Pink, author of The Power of Regret, Drive and Whole New Mind

“A fascinating and thought-provoking read. Margaret Heffernan makes it very clear that, confronted by uncertainty, we need to think like artists. Embracing Uncertainty is current, unique in its approach, solid and necessary.” Penny Hay, Bath Spa University

“A call to creativity, written as a response to the deadening effects of tech-enabled managerialism. This long-overdue book invites readers of whatever stripe to learn from the way artists work, to see uncertainty for what it is: ‘the great propulsive power behind curiosity, learning, discovery and invention – the essence of being human’.” Tracey Camilleri, co-author of The Social Brain

“A timely, insightful book about staying creative in a changing world. Using her extensive experience and impressive knowledge, Margaret Heffernan highlights what it takes to excel in turbulent times.” Adam Grant, author of Think Again and Hidden Potential, and host of the podcast Re:Thinking

“There is no more compelling, convincing and articulate guide to what the arts have to teach us about uncertainty than Margaret Heffernan. ” Robert Poynton, author of Do Improvise

“Margaret Heffernan’s beautifully expressed insight that the essential quality of artistry is a strength we all need and can develop in ourselves is hugely welcome. A life-enhancing book.” Lucy Parker, co-author of The Activist Leader and Senior Partner at Brunswick Group

‘I loved [the] book, it made me feel connected to the struggles of so many artists, writers and performers in all mediums through [its] enormous empathy for the creative process.’ Peter Kennard, Professor Emeritus, Royal College of Art

Margaret Heffernan worked for 13 years as a radio and television drama and documentary producer. She then spent eight years in the US running media technology companies and was named one of the Internet’s Top 100 by Silicon Alley Reporter and one of the Top 100 Media Executives by The Hollywood Reporter.

She is the author of six books and her TED talks have been seen by over 15 million people. She is a frequent broadcaster on BBC Radio 4 and the author of many plays and programmes. In 2023, she was inducted into the Thinkers50 Hall of Fame in recognition of the impact of her work. She is a Professor of Practice at the University of Bath and mentors CEOs and senior executives of major global organizations. She chairs the board of DACS and is a parish councillor.