Branded Interactions
marketing through design in the digital age
$104.00
- Hardcover
352 pages
- Release Date
16 September 2020
Summary
Branded Interactions: Crafting Digital Brand Experiences
Digital design is paramount in shaping customer perceptions of a brand. Beyond websites and online stores, interactive brand identity encompasses conception, design, technology, and consistent prototyping. Mobile experiences, interactive ads, chatbots, and digital billboards blur the lines between digital and physical realms.
This updated handbook guides digital designers through five key phases of digital brand design…
Book Details
| ISBN-13: | 9780500023709 |
|---|---|
| ISBN-10: | 0500023700 |
| Author: | Marco Spies, Katja Wenger |
| Publisher: | Thames & Hudson Ltd |
| Imprint: | Thames & Hudson Ltd |
| Format: | Hardcover |
| Number of Pages: | 352 |
| Edition: | 2nd |
| Release Date: | 16 September 2020 |
| Weight: | 1.48kg |
| Dimensions: | 265mm x 200mm |
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What They're Saying
Critics Review
“Doubling as inspiration and resource,[Branded Interactions] is bound to stayrelevant for a long while. “
‘Amasses a wealth of information and expertise to offer a working framework for any project’ - New Design
About The Author
Marco Spies
Marco Spies and Katja Wenger are partners at think moto, a Berlin-based design consultancy, and co-founders of two highly successful tech start-ups.
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