Brand Mover
How to Lead Audiences from Apathy to Advocacy
$46.80
- Hardcover
208 pages
- Release Date
14 December 2026
Summary
Build Advocates, Not Just Awareness
Most brands know how to capture attention. Few know how to hold it, and even fewer know how to transform it into loyalty that lasts.
In Brand Mover: How to Lead Audiences from Apathy to Advocacy, marketing veteran Marc Paulenich presents a framework that goes beyond traditional marketing funnels to address the real challenge facing today’s brands: customer indifference.
Drawing on decades of agency leadershi…
Book Details
| ISBN-13: | 9798897010202 |
|---|---|
| Author: | Marc Paulenich |
| Publisher: | Entrepreneur Books |
| Imprint: | Entrepreneur Books |
| Format: | Hardcover |
| Number of Pages: | 208 |
| Release Date: | 14 December 2026 |
| Weight: | 394g |
| Dimensions: | 152mm x 229mm |
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Critics Review
“In the attention economy, everyone is broke. Marc’s tremendous insights unpack consumer apathy in a direct, actionable way and offer meaningful thought leadership on how to earn relevance and advocacy with the audiences that matter most to your business.”
— Rudi Bonaparte
Vice President & Head of Strategy, LEGO Digital Play
“In today’s dynamic marketplace, capturing desired behaviors from your audience demands an innovative strategy. Brand Mover is a revolutionary approach designed to synchronize your brand and foster meaningful connections. I am confident it will quickly become an essential tool in your marketing toolkit, helping you build and sustain impactful relationships with your target audience.”
— Hillery Shay, MBA
Chief Marketing & Experience Officer, Children’s Minnesota
Marc Paulenich
MARC PAULENICH
Marc Paulenich is CEO of Hart, one of the Midwest and Mid-Atlantic’s largest independent marketing and advertising agencies. In this role, he shapes the firm’s long-term vision while continuing to consult with leading brands on brand strategy and customer experience.
With more than twenty years of experience in brand strategy and agency management, he has guided organizations across diverse sectors, from education and healthcare to consumer brands, in building meaningful customer connections. Under Marc’s leadership, Hart has earned consistent industry recognition for campaign performance and client results across healthcare, education, and consumer sectors.
He holds an MBA specializing in marketing and has served as adjunct faculty at the University of Toledo. A passionate advocate for data-driven marketing integrated with creative excellence, Marc resides in Ohio.
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