Marketing for Scientists

“Marketing for Scientists is a strong pick for anyone in a science career who often feels the money need[ed] to succeed just isn’t there.”– “Midwest Book Review”“Kuchner’s book, Marketing for scientists, really helps to lead us down the path toward professional success….a must-read for ecologists and, indeed, for all scientists, mathematicians, and engineers at all career stages.”– “Ecology”“The new book Marketing for Scientists belongs, not on every scientist’s bookshelf, but on their desk! It’s a useful, savvy guide for scientists on how to market their work and themselves, to the benefit of their career, their field, and science in general.”– “Research Explainer”“Whether it’s selling a new ingredient or formulation concept to marketing, getting a promotion or fighting disinformation and bad science, Marketing for Scientists is a great read for the cosmetic chemist.”– “Chemists Corner”

Marc J. Kuchner is a staff scientist at NASA’s Goddard Space Flight Center. He has contributed to more than 100 research papers and published articles in journals including the Astrophysical Journal, Nature, and Astrobiology.