The Tipping Point

"The Tipping Point" is the biography of an idea, and the idea is quite simple: that many of the problems we face - from murder to teenage delinquency to traffic jams - behave like epidemics. They aren't linear phenomena in the sense that they steadily and predictably change according to the level of effort brought to bear against them. They are capable of sudden and dramatic changes in direction. Years of well-intentioned intervention may have no impact at all, yet the right intervention - at just the right time - can start a cascade of change. Many of the social ills that face us today, in other words, are as inherently volatile as the epidemics that periodically sweep through the human population: little things can cause them to "tip" at any time and if we want to understand how to confront and solve them we have to understand what those "tipping points" are. In this study, Malcolm Gladwell explores the ramifications of this. Not simply for politicians and policy-makers, his method provides a way of viewing everyday experience and seeking to enable us to develop strategies for everything from raising a child to running a company.

“Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better - George StephanopoulosA wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him - Michael Lewis, author of LIAR'S POKERGenuinely fascinating and frequently startling . . . The kind of book from which you'll be regaling your friends with intriguing snippets for weeks to come - SCOTLAND ON SUNDAYA wonderfully offbeat study of that little-understood phenomenon, the social epidemic - DAILY TELEGRAPH”

Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better - George Stephanopoulos

A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him - Michael Lewis, author of LIAR'S POKER

Genuinely fascinating and frequently startling . . . The kind of book from which you'll be regaling your friends with intriguing snippets for weeks to come - SCOTLAND ON SUNDAY

A wonderfully offbeat study of that little-understood phenomenon, the social epidemic - DAILY TELEGRAPH

Malcolm Gladwell is a writer for the NEW YORKER. This is his first book.

'In the words of that now-famous book that everybody is reading, it reaches a kind of tipping point and people kind of get it' Bill Clinton In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change. ' The Tipping Point provides some profoundly suggestive arguments and insights . . . Fascinating' Sunday Telegraph 'Frequently startling . . . it's the kind of book from which you'll be regaling your friends with intriguing snippets for weeks to come' Scotland on Sunday 'Gladwell gives ideas the quality of action. Here he's written a wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael Lewis, author of Liar's Poker

'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael Lewis In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change. 'Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better' George Stephanopoulos

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