The Tipping Point

An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

“"Undeniably compelling. . . terrifically rewarding."-- Claire Dederer , Seattle Times”

"A fascinating book that makes you see the world in a different way."--Fortune
"A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world."--Michael Lewis
"As a business how-to, The Tipping Point is truly superior, brimming with new theories on the science of manipulation."--Aaron Gell, Time Out
"Gladwell has a knack for rendering complex theories in clear, elegant prose, and he makes a charismatic tour guide."--San Francisco Chronicle
"Undeniably compelling. . . terrifically rewarding."--Claire Dederer, Seattle Times

Malcolm Gladwell is the author of seven New York Times bestsellers: The Tipping Point, Blink, Outliers, What the Dog Saw, David and Goliath, Talking to Strangers, and The Bomber Mafia. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the Time 100 Most Influential People list and touted as one of Foreign Policy'sTop Global Thinkers.

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