Intercultural Communication
An Interdisciplinary Approach: When Neurons, Genes, and Evolution Joined the Discourse
$117.77
- Paperback
376 pages
- Release Date
22 May 2017
Summary
This book is an introduction to Intercultural Communication (IC) that takes into account the much neglected dynamic paradigm of culture in the literature. It posits that culture is not static, context is the driving force for change, and individuals can develop a multicultural mind.
It is also the first IC textbook in the field that incorporates insight from evolutionary biology and the newly emerging discipline of cultural neurosciences. Such an interdisciplinary approach provid…
Book Details
| ISBN-13: | 9789462985414 |
|---|---|
| ISBN-10: | 9462985413 |
| Author: | Mai Nguyen-Phuong-Mai |
| Publisher: | Amsterdam University Press |
| Imprint: | Amsterdam University Press |
| Format: | Paperback |
| Number of Pages: | 376 |
| Edition: | 3rd |
| Release Date: | 22 May 2017 |
| Weight: | 640g |
| Dimensions: | 156mm x 234mm |

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Critics Review
“Hopefully this book is a harbinger of a new springtime for the intercultural field.”
Up-to-date, readable aha’s for professionals and students alike. Hopefully this book is a harbinger of a new springtime for the intercultural field.
Dr. George F. Simons, creator of diversophy®
If you want to gain interdisciplinary insight into intercultural communication, this is the book to read.
Dr. Roshni Kumari, co-founder of ELLTA
A fresh perspective on many well-known factors and models of culture.
Agata Szkiela, coach at Translating Culture®
Mai Nguyen-Phuong-Mai
Dr. Mai Nguyen-Phuong-Mai is Associate Professor at Amsterdam School of International Business, The Netherlands. She also owns a training agency and freelances for diverse media channels. As a world citizen, she comes from the East, works in the West and lives everywhere in between.
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