Clicking
17 Trends That Drive Your Business--and Your Life
$40.29
- Paperback
480 pages
- Release Date
6 January 1998
Summary
Faith Popcorn has been called “America’s most highly regarded trends forecaster.” She first identified the concepts of Cocooning, Female Think and Icon Toppling; predicted the fall of New Coke; and has helped create and market many of America’s most successful new products. Her astonishingly accurate predictions are an invaluable asset to the American business world, and “Clicking,” which sold over 100,000 copies in hardcover, appeared on bestseller lists ranging from the New York Times
Book Details
| ISBN-13: | 9780887308574 |
|---|---|
| ISBN-10: | 0887308570 |
| Author: | Lys Marigold, Faith Popcorn Faith |
| Publisher: | HarperCollins Publishers Inc |
| Imprint: | Harper Business |
| Format: | Paperback |
| Number of Pages: | 480 |
| Release Date: | 6 January 1998 |
| Weight: | 340g |
| Dimensions: | 133mm x 203mm |
Lys Marigold
Faith Popcorn, bestselling author of The Popcorn Report and chairman of BrainReserve, Inc., the New York-based marketing consulting firm she founded in 1974, is recognized as America’s foremost trend expert. Identifying such sweeping societal concepts as “Cocooning,” “Cashing Out,” “FemaleThink,” and “Pleasure Revenge,” she has developed a unique method of understanding consumer needs to prepare her clients for the future marketplace. As key strategist for BrainReserve, Popcorn uses her insight on cultural and business trends to develop new products, reposition established brands, and define areas of new business opportunity. Documented as having a 95% accuracy rate, Popcorn correctly predicted the demand for fresh foods, four-wheel drives, and the failure of New Coke. She was the first to target the stay-at-home syndrome and to anticipate the explosive growth in home delivery, home businesses, and home shopping. Her hour-long seminar, which focuses on how today’s trends are affecting consumer lifestyles and purchase behavior, has been presented to thousands of audiences across the globe. Popcorn is a graduate of New York University and New York’s High School for the Performing Arts. She lives and works in Manhattan and Wainscott, New York.
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