Social Marketing, 1st Edition
$288.60
- Paperback
368 pages
- Release Date
11 December 2012
Summary
Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding diet, lifestyle and health related issues. The effective application of social marketing principles can be complex and controversial. Social marketing planning cannot be reduced to a simple set of actions on a checklist; there is no single strate…
Book Details
| ISBN-13: | 9780273727224 |
|---|---|
| ISBN-10: | 0273727222 |
| Author: | Lynne Eagle, Alan Tapp, Stephan Dahl, Sara Bird, Fiona Spotswood, Susie Hill |
| Publisher: | Pearson Education Limited |
| Imprint: | Pearson Education Limited |
| Format: | Paperback |
| Number of Pages: | 368 |
| Edition: | 1st |
| Release Date: | 11 December 2012 |
| Weight: | 900g |
| Dimensions: | 245mm x 189mm x 24mm |
About The Author
Lynne Eagle
Professor Lynne Eagle is Professor of Marketing at James Cook University, Australia.
Dr Stephan Dahl is Sinior Lecturer in Marketing at Hull University Business School.
Susie Hill is Global Adviser on health behaviour change and health promotion for Shell Plc.
Sara Bird is Senior Lecturer in Marketing at the University of the West of England.
Dr Fiona Spotswood is Lecturer in Marketing at the University of the West of England.
Professor Alan Tapp is Professor of Marketing at the University of the West of England.
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