Retailing Principles
global, multichannel, and managerial viewpoints
$473.53
- Hardcover
592 pages
- Release Date
28 January 2013
Summary
Retailing Principles: Navigating the Modern Marketplace
What defines retailing today? Who are the key players and how do they function? What does the future hold? Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, answers these questions and more, offering a completely updated perspective on the latest trends and conditions in the global retail landscape. This book is a must-have for students aspiring to a career in retail. It emphasizes the …
Book Details
| ISBN-13: | 9781563677427 |
|---|---|
| ISBN-10: | 1563677423 |
| Author: | Lynda Rose Poloian |
| Publisher: | Bloomsbury Publishing PLC |
| Imprint: | Fairchild Books |
| Format: | Hardcover |
| Number of Pages: | 592 |
| Edition: | 2nd |
| Release Date: | 28 January 2013 |
| Weight: | 1.70kg |
| Dimensions: | 284mm x 224mm x 40mm |
What They're Saying
Critics Review
This book keeps you abreast of the latest retailing trends. While also giving students the foundations they need to be successful in the retailing marketplace.
This book keeps you abreast of the latest retailing trends. While also giving students the foundations they need to be successful in the retailing marketplace. * Joseph Hancock, Drexel University, USA *
About The Author
Lynda Rose Poloian
Lynda Rose Poloian taught retailing, marketing, and fashion courses at Southern New Hampshire University, USA, and was Director of the Fashion Merchandising Program for more than 25 years. She is a past president of ACRA, the collegiate affiliate of the National Retail Federation.
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