All I Ever Wanted Was to Be Hot

'I have always known that a woman’s greatest power is her looks. For most of my life, I just took it as the way things were, a fact not worth interrogating since it was so obviously true.' 

For her entire life, Lucinda’s mission was to look as hot as possible. She nipped, tucked, bleached, cut, plucked, plumped, shaved, lasered, tanned, crunched, squatted and starved. Then, she broke.

All I Ever Wanted Was To Be Hot is a funny, provocative retrospective on the last thirty years of Western beauty standards. From Victoria’s Secret to Extreme Makeover, Playboy Bunnies to the Australian media’s fascination with Lara Bingle, Lucinda unfurls the tentacles of a culture hellbent on making women feel like happiness is always just five kilos away.

With her offbeat humour and incisive cultural commentary, Lucinda tells the unfiltered story of someone overcoming an eating disorder and rebuilding, illuminating our enduring obsession with appearance by holding a bedazzled mirror up to her own beliefs.

A hilarious, insightful deep dive into self image, desirability, pop-culture and power.

'A book for the modern woman, laced with unflinching, glorious honesty.' Zara McDonald and Michelle Andrews, co-founders of Shameless Media

'A funny, real interrogation of Australia’s body image problem, and a call to arms to dismantle diet culture.' Chantelle Otten, author and sexologist

'A feminist manifesto, a younger millennial gospel, with unparalleled candour and self awareness. I inhaled this book – it's going to be big.' Jessie Stephens

'Brilliant, funny and brutally honest, this is a must-read for anyone trying to navigate through this incredibly complex, image-obsessed age.' Myf Warhurst

'If Tina Fey and David Sedaris had a child, it would be a book … this book.' Ryan Shelton

'My book of the year. Whip-smart. Hilarious. Honest ... Lucinda is a genius who captures and melds the deeply serious and deeply funny in a way few writers can.' Hannah Ferguson

Lucinda Price (aka Froomes) is a writer, presenter, comedian, podcaster and radio host.

She's one half of award-winning popculture radio duo Flex & Froomes on CADA and iHeartRadio. Her writing work has appeared in The Guardian, TheSydney Morning Herald, ABC and Pedestrian, alongside her weekly newsletter with over 10,000 subscribers. Her sold-out debut show at the 2023 Melbourne International Comedy Festival was rated five stars from The Age.

She's also the CEO of FROOMESWORLD, an international one-woman business specialising in scripting, producing, presenting and editing original content. She has amassed a cult following online and earned an AACTA nomination for Best Digital Creator of 2022.

Lucinda's TV credits include ABC's At Home Alone Together, in a sketch she wrote and edited, Amazon original The Moth Effect, Australia Now and Then, a host on MTV Australia, a presenter on ABC's Art Works and the red carpet host of the 2022 ARIA Awards. She has also written for the 2021 ARIA Awards and ABC's Question Everything.

With a passion for taking the piss across multi-platform media, Froomes is a one-of-a-kind creative powerhouse.

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