Story or Die
How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life
$35.39
- Paperback
272 pages
- Release Date
18 May 2021
Summary
A step-by-step guide to using the brain’s hardwired need for story to achieve any goal, whether it’s successfully pitching a product, saving the planet, or convincing your kids not to text and drive, from the author of Wired for Story.
“A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.” - Seth Godin, author of The Practice
Whether you…
Book Details
| ISBN-13: | 9781984857682 |
|---|---|
| ISBN-10: | 1984857681 |
| Author: | Lisa Cron |
| Publisher: | Random House USA Inc |
| Imprint: | Ten Speed Press |
| Format: | Paperback |
| Number of Pages: | 272 |
| Release Date: | 18 May 2021 |
| Weight: | 276g |
| Dimensions: | 210mm x 139mm |
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Critics Review
“Since ancient times (and childhood bedtime, for that matter), we’ve known that stories are humans’ most compelling force. Now, in Story or Die, Lisa Cron masterfully shows you how to turn your stories into an unstoppable force of persuasion.”—Jay Heinrichs, author of Thank You for Arguing “Lisa Cron is authoritative, compelling, and always worth listening to. If storytelling is important to your work in any way, Story or Die is essential reading.”—Andy Goodman, director, The Goodman Center “Lisa Cron has studied the science and architecture of powerful stories for decades. In Story or Die, she translates her knowledge into a compelling storytelling guide for anyone with an idea to spread or a cause to advance. If you want to change how others see the world, then this book will show you how.”—Bernadette Jiwa, creator of The Story Skills Workshop
About The Author
Lisa Cron
Lisa Cron is a story coach, speaker, and the author of Wired for Story and Story Genius. She has previously worked as a literary agent, a television producer, and a story consultant for Warner Brothers and The William Morris Agency, among others, and currently advises writers, nonprofits, educators, and journalists on the art and craft of story. Cron has also served on the faculty of the School of Visual Arts MFA program in visual narrative, and since 2006 has taught in the UCLA Extension Writers’ Program. She lives in Santa Monica, California.
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