Wild Outside

Around the World with Survivorman

Author: Les Stroud, Andrew Barr and Laura Bombier

Paperback

Lead title marketing and publicity campaign
Consumer and Trade key reviewer printed ARC and DRC mailing
NetGalley, CataList, and no-request necessary Edelweiss DRC distribution
Bookseller outreach, including promotion at Winter Institute, Children's Institute, EBMA, BEA; "Club Wild Outside" original artwork membership cards and badges for customers; finished book mailing; promotion through Annick e-newsletters; Trade and regional association advertising
Librarian and teacher outreach, including promotion at ALA MW, OLA, TLA, SLJ Middle Grade Magic; activity sheets and programming ideas; contesting and more in Annick teacher-librarian newsletter; Library advertising; activity sheets and programming ideas
National print and online publicity campaign with Cdn and US-based freelance publicists targeting parent, outdoors, generalist, and homeschooler media (interviews, excerpts, reviews, roundups in magazines, radio, TV); bookstagrammers, bloggers, YouTubers
Consumer outreach with "Club Wild Outside" social media campaign and virtual programming including "Hey There Kids" YouTuber-style author video for kids; book trailer; book launch events; activity sheets
Presales consumer giveaway contesting, 1/25 - 1/31
Preorder campaign supported by consumer advertising, Feb 1 - Feb 7
Cross-promotion via author's highly engaged social accounts (YT: 250K subs; FB: 200K subs; IG: 67K followers; TW: 95K followers)
Cross-promotion with PBS stations airing Wild Harvest and Surviving Disasters mini series (air date: March 2021)
Pitch for cross-promotion with prominent national outdoors organizations (Scouts, Girl Guides, WWF, more)
Presentation at international rights conferences including Frankfurt, Bologna, Guadalajara, and more

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Paperback

PRODUCT INFORMATION

Summary

Lead title marketing and publicity campaign
Consumer and Trade key reviewer printed ARC and DRC mailing
NetGalley, CataList, and no-request necessary Edelweiss DRC distribution
Bookseller outreach, including promotion at Winter Institute, Children's Institute, EBMA, BEA; "Club Wild Outside" original artwork membership cards and badges for customers; finished book mailing; promotion through Annick e-newsletters; Trade and regional association advertising
Librarian and teacher outreach, including promotion at ALA MW, OLA, TLA, SLJ Middle Grade Magic; activity sheets and programming ideas; contesting and more in Annick teacher-librarian newsletter; Library advertising; activity sheets and programming ideas
National print and online publicity campaign with Cdn and US-based freelance publicists targeting parent, outdoors, generalist, and homeschooler media (interviews, excerpts, reviews, roundups in magazines, radio, TV); bookstagrammers, bloggers, YouTubers
Consumer outreach with "Club Wild Outside" social media campaign and virtual programming including "Hey There Kids" YouTuber-style author video for kids; book trailer; book launch events; activity sheets
Presales consumer giveaway contesting, 1/25 - 1/31
Preorder campaign supported by consumer advertising, Feb 1 - Feb 7
Cross-promotion via author's highly engaged social accounts (YT: 250K subs; FB: 200K subs; IG: 67K followers; TW: 95K followers)
Cross-promotion with PBS stations airing Wild Harvest and Surviving Disasters mini series (air date: March 2021)
Pitch for cross-promotion with prominent national outdoors organizations (Scouts, Girl Guides, WWF, more)
Presentation at international rights conferences including Frankfurt, Bologna, Guadalajara, and more

Description

Age range 9 to 12

Join TV's Survivorman on twelve edge-of-your-seat adventures as he proves anyone can be an outdoor explorer.

From surviving a frigid night in northern Canada to munching on grubs in the Australian Outback, Les Stroud's passion for the outdoors has driven him to some of the planet's most remote and beautiful locations. In Wild Outside, he invites readers into his world of wilderness adventures with fast-paced stories, nature facts, and practical advice for spending time outside. Featuring kid-friendly activities and tips like how to safely observe wildlife, Stroud shows readers that adventure awaits everywhere-whether in a jungle or a city park. Andrew P. Barr's dramatic illustrations amp up the excitement alongside photos of Survivorman's adventures.

Awards

Winner of Yellow Cedar Book Award 2022 (Canada) Winner of Information Book Award 2022 (Canada) Runner-up for Rocky Mountain Book Award 2023 (Canada) Short-listed for Hackmatack Children’s Choice Award 2022 (United States)

About the Author

Les Stroud’s work as a filmmaker, author, and musician has been celebrated around the globe. Credited with creating the survival TV genre, Les remains a prolific artist focused on celebrating nature.Andrew P. Barr is an illustrator and graphic designer living on the outskirts of Toronto, Ontario. His illustrations have appeared in national newspapers and magazines, and on books, T-shirts, rock ‘n’ roll album covers, and movie posters.

More on this Book

Age range 9 to 12 Join TV's Survivorman on twelve edge-of-your-seat adventures as he proves anyone can be an outdoor explorer. From surviving a frigid night in northern Canada to munching on grubs in the Australian Outback, Les Stroud's passion for the outdoors has driven him to some of the planet's most remote and beautiful locations. In Wild Outside , he invites readers into his world of wilderness adventures with fast-paced stories, nature facts, and practical advice for spending time outside. Featuring kid-friendly activities and tips like how to safely observe wildlife, Stroud shows readers that adventure awaits everywhere--whether in a jungle or a city park. Andrew P. Barr's dramatic illustrations amp up the excitement alongside photos of Survivorman's adventures.

Product Details

Publisher

Annick Press Ltd

Published

22nd April 2021

Pages

104

ISBN

9781773215075

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Wild Outside

Around the World with Survivorman

Author: Les Stroud, Andrew Barr and Laura Bombier

Paperback

Paperback

PRODUCT INFORMATION

Summary

Description

Awards

About the Author

More on this Book

Product Details

Returns

Browse by category

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