Subliminal by Leonard Mlodinow - ISBN: 9780241960547
Paperback
Unlock your mind’s hidden power; the subconscious shapes everything.

Subliminal

The New Unconscious and What it Teaches Us

$39.58

  • Paperback

    272 pages

  • Release Date

    11 February 2014

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Summary

In Subliminal, Leonard Mlodinow reveals the incredible hidden power of our unconscious, and how it shapes our experience of the world. We are only aware of 5% of what’s going on in our brain. Almost everything we do - who we marry, how we interact with friends and colleagues, who we vote for, how we handle money, even what we think we remember about our past - is largely driven by the mind’s subliminal processes and not by our conscious awareness, as we have long believed. Here Mlodi…

Book Details

ISBN-13:9780241960547
ISBN-10:0241960541
Author:Leonard Mlodinow
Publisher:Penguin Books Ltd
Imprint:Penguin Books Ltd
Format:Paperback
Number of Pages:272
Release Date:11 February 2014
Weight:202g
Dimensions:198mm x 130mm x 15mm
What They're Saying

Critics Review

Leonard Mlodinow never fails to make science both accessible and entertaining

Delightful…Our lives may be shaped by chance, but they are enriched by awareness-just the sort of awareness that this fascinating book will give you * Guardian *
Leonard Mlodinow never fails to make science both accessible and entertaining – Stephen Hawking, author of A Brief History of Time
With the same deft touch he showed in The Drunkard’s Walk, Mlodinow probes the subtle, automatic, and often unnoticed influences on our behavior – Daniel J. Simons, co-author of The Invisible Gorilla: How Our Intuitions Deceive Us
Mlodinow has written an engaging and insightful … [he] not only makes neuroscience understandable-he makes it fascinating. After reading this book, you will look at yourself (and those around you) in a new way – Joseph T. Hallinan, author of Why We Make Mistakes
Think you know the whys and hows of your choices? Think again. Follow Mlodinow on a gorgeous journey into the enormous mental backstage behind the curtain of consciousness – David Eagleman, Author of Incognito: The Secret Lives of the Brain

About The Author

Leonard Mlodinow

Leonard Mlodinow is the best-selling author of The Drunkard’s Walk, Subliminal and Elastic, as well as a theoretical physicist who taught at Caltech and was a fellow at The Max Planck Institute for Physics and Astrophysics. He co-authored two books with Stephen Hawking, A Briefer History of Time and The Grand Design, and later wrote an acclaimed memoir, Stephen Hawking, about their time together. There are over one million copies of Leonard Mlodinow’s books in print.

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