
Subliminal
The New Unconscious and What it Teaches Us
$39.58
- Paperback
272 pages
- Release Date
11 February 2014
Summary
In Subliminal, Leonard Mlodinow reveals the incredible hidden power of our unconscious, and how it shapes our experience of the world. We are only aware of 5% of what’s going on in our brain. Almost everything we do - who we marry, how we interact with friends and colleagues, who we vote for, how we handle money, even what we think we remember about our past - is largely driven by the mind’s subliminal processes and not by our conscious awareness, as we have long believed. Here Mlodi…
Book Details
| ISBN-13: | 9780241960547 |
|---|---|
| ISBN-10: | 0241960541 |
| Author: | Leonard Mlodinow |
| Publisher: | Penguin Books Ltd |
| Imprint: | Penguin Books Ltd |
| Format: | Paperback |
| Number of Pages: | 272 |
| Release Date: | 11 February 2014 |
| Weight: | 202g |
| Dimensions: | 198mm x 130mm x 15mm |
You Can Find This Book In
What They're Saying
Critics Review
Leonard Mlodinow never fails to make science both accessible and entertaining
Delightful…Our lives may be shaped by chance, but they are enriched by awareness-just the sort of awareness that this fascinating book will give you * Guardian *
Leonard Mlodinow never fails to make science both accessible and entertaining – Stephen Hawking, author of A Brief History of Time
With the same deft touch he showed in The Drunkard’s Walk, Mlodinow probes the subtle, automatic, and often unnoticed influences on our behavior – Daniel J. Simons, co-author of The Invisible Gorilla: How Our Intuitions Deceive Us
Mlodinow has written an engaging and insightful … [he] not only makes neuroscience understandable-he makes it fascinating. After reading this book, you will look at yourself (and those around you) in a new way – Joseph T. Hallinan, author of Why We Make Mistakes
Think you know the whys and hows of your choices? Think again. Follow Mlodinow on a gorgeous journey into the enormous mental backstage behind the curtain of consciousness – David Eagleman, Author of Incognito: The Secret Lives of the Brain
About The Author
Leonard Mlodinow
Leonard Mlodinow is the best-selling author of The Drunkard’s Walk, Subliminal and Elastic, as well as a theoretical physicist who taught at Caltech and was a fellow at The Max Planck Institute for Physics and Astrophysics. He co-authored two books with Stephen Hawking, A Briefer History of Time and The Grand Design, and later wrote an acclaimed memoir, Stephen Hawking, about their time together. There are over one million copies of Leonard Mlodinow’s books in print.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.




