Culture-Led Brands
Drive Growth, Build Resilience and Cultivate Resonance
$61.60
- Paperback
264 pages
- Release Date
26 September 2025
Summary
In a world of relentless change and pervasive uncertainty, brands can only thrive if they become adept at reading and responding to cultural currents and signals. Today, cultural relevance is not just a marketing output, but a foundational element of successful contemporary business strategy.
Brands no longer operate in a vacuum; instead, they are active participants in a global dialogue impacting culture and communities, both geographical and through fandoms. This book equips leaders…
Book Details
| ISBN-13: | 9781398618992 |
|---|---|
| ISBN-10: | 1398618993 |
| Author: | Leila Fataar, Edward Pilkington |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Paperback |
| Number of Pages: | 264 |
| Release Date: | 26 September 2025 |
| Weight: | 422g |
| Dimensions: | 24mm x 156mm x 234mm |
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Critics Review
“The MUST READ of 2025 for all CEOs, CMOs and growth leaders. THE comprehensive guide to what, why and how to build Culture-Led Brands. Fataar re-constructs brand building for today’s landscape” * JULIE BRAMHAM, Managing Director, Diageo Luxury Group *
“This book holds the key to unlock how to credibly use culture to your financial benefit inside and outside the board room!” * RACHEL MUSCAT, Co-Founder of Humanrace with Pharrell and formerly of adidas *
“In an era where culture is the currency of relevance, Leila Fataar’s work is a bold manifesto for businesses to act with authenticity, empathy, and cultural intelligence.” * MARTIN RAYMOND, co-founder of The Future Laboratory *
Leila Fataar
Leila Fataar is a globally renowned brand-builder and leader in delivering cultural relevance for some of the world’s biggest brands. Previously of Diageo and adidas before founding Platform13 - a new generation brand partner. Based in London, UK, she has global experience across lifestyle, FMCG and sportswear companies at both big brands and her own independent companies. A regular keynote speaker at international conferences and a thought leader, she imparts a vision for branding that is as socially conscious as it is commercially successful.
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