How to Make Mistakes On Purpose

“Laurie has the most native talent of anyone I’ve ever met. Laurie constantly reinvents herself, whereas most people never get invented to begin with. She is a jewel.”–Douglas Coupland, author of Generation X and Girlfriend in a Coma and visual artist“Laurie’s voice is fresh sounding, funny, and completely her own.”–David Sedaris“Playing with the Studio 360 staff for an afternoon under Rosenwald’s supervision was like eating a certain candy bar, indescribably delicious. And unlike eating a candy bar, it was sublimely useful.”–Kurt Andersen, host of Peabody Award-winning public radio show, Studio 360“The typography, the illustrations, and the content all form a gorgeously fitting form that is truly unique to [Laurie]. We can discover [her] world, compare it to our own, and grow from it.”–Stefan SagmeisterPraise for Laurie Rosenwald:

Laurie Rosenwald is a New York City-based illustrator, artist, designer, and book creator whose work is a mix of collage, drawing, painting, and storytelling. In addition to her many editorial illustrations for a wide variety of publications, Rosenwald has created animation, product design, and leads an ongoing workshop, “How to Make Mistakes on Purpose.”

She has designed book jackets as well as books for Vintage, Little Brown, Houghton Mifflin, and Knopf. Her many illustration clients include the New York Times, New York Magazine, The Atlantic, Harper’s, the Wall Street Journal, Vanity Fair, The Believer, The Baffler and countless others.

As a designer, Rosenwald has worked for Ikea, Sony Music, Warner Brothers, Target, the Sundance Channel, Noggin, Bloomingdale’s, Barney’s, Neiman Marcus, Ogilvy, Jay Walter Thompson, Bravo, Nickelodeon, Conde Nast, and The Whitney Museum.

She is also the author of New York Notebook, All the Wrong People Have Self-Esteem, and And to Name Just a Few: Red, Yellow, Green, and Blue.

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