The Strategic Enemy
how to build and position a brand worth fighting for
$41.34
- Hardcover
240 pages
- Release Date
9 September 2025
Summary
The Strategic Enemy: Position Your Brand for Victory
Build a brand worth fighting for using the power of positioning and focus
Consumers are overwhelmed by choices and inundated with marketing messages. And despite an obsession with positioning amongst the world’s most well-known companies, too many brands retain an outdated focus on “being better” and using “line-extensions” rather than on what really matters in the mind—being different than your strategic …
Book Details
| ISBN-13: | 9781394323937 |
|---|---|
| ISBN-10: | 139432393X |
| Author: | Laura Ries |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Hardcover |
| Number of Pages: | 240 |
| Release Date: | 9 September 2025 |
| Weight: | 0g |
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About The Author
Laura Ries
LAURA RIES is a world-famous positioning strategist, and bestselling author. In 1994, she joined her father, Al Ries, the legendary positioning pioneer and co-author of Positioning: The Battle for Your Mind. Since 2022, she continues her father’s legacy as Chairwoman of RIES consulting, guiding the expansion and global influence of the leading positioning strategy firm. Laura has traveled to 60+ countries to consult with clients and speak on positioning. She appears frequently on CNN, Fox News, CNBC, and Fox Business to share her insights on marketing and branding.
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