Follow a pioneer's journey from factory floor to CEO Road to Power is the story of how Mary Barra drove herself to the pinnacle of a company that steers the nation's wealth.
Follow a pioneer's journey from factory floor to CEO Road to Power is the story of how Mary Barra drove herself to the pinnacle of a company that steers the nation's wealth.
Follow a pioneer's journey from factory floor to CEO
Road to Power is the story of how Mary Barra drove herself to the pinnacle of a company that steers the nation's wealth. Beginning as a rare female electrical engineer and daughter of a General Motors die maker, Barra spent more than thirty years building her career before becoming the first woman to ever lead a global automaker. With $155 billion in sales and 200,000 employees, GM is widely considered to be a proxy for the U.S. economy, making Barra's position arguably the most important corporate role a woman has ever held. This book describes the personal character, choices, and leadership style that enabled her to break through the glass ceiling.
When 52-year-old Mary Barra was named CEO of General Motors in 2013, only people outside of the company were surprised. She had done everything from working on the factory floor to overseeing manufacturing, from improving union relations to paring down bureaucracy, and from running human resources to helping drag the company back from its 2009 bankruptcy. This book details each step of her career, and the lessons she learned along the way.
Barra is most certainly a pioneer for women in business, but she's also a living lesson as to how far the right outlook, skills, and drive can take you in your career. Road to Power explores the talent and the mindset that got her all the way to the top.
LAURA COLBY is a reporter at large for Bloomberg News in New York, covering women in the global economy and education. Prior to 2013, she was the managing editor of Bloomberg Markets, the monthly global finance magazine. Laura has also worked for The Wall Street Journal, Fortune, and the International Herald Tribune.
The daughter of a General Motors die maker, Mary Barra got her first job with the company's Pontiac division at the age of 18. Road to Power follows Barra's climb through the automaker's ranks and reveals how she started on the factory floor and eventually proved herself worthy of the CEO post. This inspiring story showcases the qualities and experiences that enabled Barra to overcome obstacles and reach the top of the largest American automaker. Just over a year into her tenure, Barra has already faced an enormous crisis over the company's failure to recall some of its cars for more than a decade. If she can surmount this challenge with the same determination and skill that she has demonstrated throughout her career, Barra may become one of the most important female figures, not just in the auto industry, but in any industry. In this book, readers get a look behind the scenes at the secrets to Barra's success, including a surprising look at how GM's corporate culture helped pave the way to the top, over a period of decades, for talented women. Road to Power will provide insight and encouragement to female engineers, students of business, human resources staff, and anyone who aspires to overcome obstacles and achieve great things.
Praise for Road to Power: How GM's Mary Barra Shattered the Glass Ceiling "With a journalist's keen eye for fascinating details, Colby's biography shows how Mary Barra found her fascination with cars, developed her leadership style, and maneuvered through the corporate obstacle course to the very top of a challenging, changing industry. Barra's compelling story is sure to help women everywhere gain the confidence to reach higher." Rosabeth Moss Kanter, Harvard Business School professor and best-selling author of Confidence "Mary Barra may have been under the radar nationally, but she for many years was excelling in every position to which she was assigned at GM. As Laura Colby so well documents, Ms. Barra is well prepared for every challenge and may well emerge as one of the most effective leaders in this storied company's history." Mary Sue Coleman, President Emerita, University of Michigan The story of how one of the most powerful women in business made her way to the top All eyes are on Mary Barra, the first female CEO of a global automaker. Will she be able to revitalize a troubled business and pave the way for women to follow in her remarkable footsteps? Road to Power contemplates these questions through an exclusive look at Barra's life and her ascent to one of the most influential roles in the nation. General Motors, which has been called a proxy for the United States economy, has also created over its 100-year history a model for American corporate culture. In Road to Power , journalist Laura Colby uncovers how that culture made GM a leader in supporting women in the traditionally male-dominated auto industry. Mary Barra has done everything from working on the factory floor to running human resources to using her electrical engineering expertise to lead new product development. Road to Power highlights the qualities and experiences that have helped Barra climb to the top and will educate and inspire women in business for years to come.
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