Cases in Advertising Management by Larry D. Kelley, Paperback, 9780765622617 | Buy online at The Nile
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Cases in Advertising Management

Author: Larry D. Kelley and Donald W. Jugenheimer  

Paperback

Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

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Summary

Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

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Description

"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

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About the Author

Larry D Kelley, Donald W. Jugenheimer

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Product Details

Publisher
Taylor & Francis Ltd | Routledge
Published
15th April 2009
Pages
144
ISBN
9780765622617

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