Outside In, Inside Out

“This book is a must-read for all strategy enthusiasts and novices alike. Dr. Mortlock’s significant experience in strategy is evident.” — Rocky Vermani, SVP Innovation & Sustainability, Nova Chemicals“Brilliantly distills theory and practice.” — Alister Cowan, Board Director, The Chemours Company“Filled with practical wisdom and real-world examples.” — Darren Yaworsky, Chief Financial Officer, People Corporation (a Goldman Sachs company)“A masterful guide for navigating the complexities of modern business.” — Mary Moran, Board Director, Kudos Inc.“An essential read for anyone serious about staying ahead of the curve.” — Patrick Lor, Managing Partner & Venture Capitalist, Panache Ventures“Discover Dr. Lance Mortlock’s comprehensive, easy-to-digest strategy guide in this exceptional book.” — Sebastien Gendron, Co-Founder & CEO, Transpod Inc.“He has simplified the complexity of strategy development and execution.” — Pramod Jain, President & CEO, Computer Modelling Group Ltd.“Sure to become a go-to resource for strategic decision-makers everywhere.” — Alicia Quesnel, Managing Partner, BD&P Law“Essential for anyone seeking to thrive in today’s dynamic marketplace.” — Randy Pettipas, CEO, Global Public Affairs“I can tell you it drives success and has helped us grow our business in North America.” — Mick Fitzpatrick, Managing Director North America, Murphy Group

Dr. Lance Mortlock is a managing partner with global professional services firm Ernst & Young and an adjunct associate professor at the Haskayne School of Business at the University of Calgary. He is a columnist and external advisory board member for CEOWORLD and a writer for Chief Executive magazine. Lance is the author of Disaster Proof: Scenario Planning for a Post-Pandemic Future. He resides in Calgary, AB.

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