Promotion in the Merchandising Environment
$552.73
- Paperback
464 pages
- Release Date
4 November 2015
Summary
Mastering the Message: Promotion in the Merchandising Environment
With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media—print ads, radio or TV commercials—must now integrate digital media and more innovative means of communication through social media to stay relevant. The third editio…
Book Details
| ISBN-13: | 9781628921571 |
|---|---|
| ISBN-10: | 1628921579 |
| Author: | Kristen K. Swanson, Judith C. Everett |
| Publisher: | Bloomsbury Publishing PLC |
| Imprint: | Fairchild Books |
| Format: | Paperback |
| Number of Pages: | 464 |
| Edition: | 3rd |
| Release Date: | 4 November 2015 |
| Weight: | 1.56kg |
| Dimensions: | 278mm x 216mm x 24mm |
About The Author
Kristen K. Swanson
Kristen K. Swanson is a Professor of Merchandising in the School of Communication at Northern Arizona University, US.
Judith C. Everett is Emeritus Professor of Merchandising in the School of Communication at Northern Arizona University, US.
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