Luxury Marketing

“Luxury Marketing offers a sophisticated and much-needed bridge between academic research and brand practice. Dr. Kent Le’s work provides fresh insights into how luxury can stay meaningful and sustainable in a changing world.” * Dr. Béatrice Parguel, CNRS Research Director, Université PSL, France *“Timely and long-awaited, this book bridges the latest conceptual evolutions of luxury - from culture to experience - with contemporary business practice. Comprehensive and clear, it is a fundamental read for professionals, scholars, and students alike.” * Dr. Federica Carlotto, Programme Director MA Luxury Business - Sotheby’s Institute of Art, UK *“Luxury Marketing is a timely and insightful contribution that bridges academic theory with the realities of today’s global luxury market. It offers an accessible yet rigorous exploration of how brands can create cultural and consumer value in an evolving landscape.” * Dr. Francesca Bonetti, Assistant Professor of Marketing, HEC Montréal & Visiting Scholar, University of Southern California, US *“Whether you are a scholar or a practitioner, this book offers a wealth of knowledge and real-world case studies for managing luxury brands. It combines academic insight with practical strategy, making it an essential guide to understanding today’s evolving luxury landscape” * Dr. Julia Pueschel, Professor of Marketing; Head of MSc Marketing (Luxury Marketing Track), NEOMA Business School, France *“In a world where luxury has become a dialogue between cultures and values, Luxury Marketing by Dr. Kent Le offers a rigorous and insightful analysis of this evolving landscape. Blending strategic thinking with aesthetic sensibility, it stands as an essential reference for educators and professionals in the field.” * Gaya Calabrò, Luxury & Lifestyle Brand Strategist; Course Leader, MA Luxury Brand Management and MA Fashion Management, Domus Academy, Italy *

Khuong Minh Le, professionally known as Kent Le, is a senior lecturer and course leader for the MA International Fashion Business with Marketing Management and Luxury Branding pathways at the University of East London, UK. He also teaches, guest speaks, and externally examines Fashion & Luxury Business courses at Condé Nast College of Design (UK), Domus Academy (Italia), Amsterdam Fashion Academy (The Netherlands), Beacon College (Singapore) and Fordham University New York (USA). He has also had roles at Burberry, Westfield, and Inditex Group, and provided consultancy work for Catwalk Group, Devotion Diamonds and Petit Tribe.