Luxury Marketing
develop innovative marketing strategies for luxury brands
$74.88
- Paperback
360 pages
- Release Date
23 February 2026
Summary
Decoding Decadence: Mastering the Art of Luxury Marketing
Luxury Marketing provides students with practical insights into marketing luxury brands, incorporating the latest trends including digital innovation, sustainability and globalization.
While luxury is often associated with exclusivity and high value, marketing luxury products and brands requires a nuanced understanding of history, cultural influences and consumer psychology. Luxury Marketing
Book Details
| ISBN-13: | 9781398624054 |
|---|---|
| ISBN-10: | 1398624055 |
| Author: | Kent Le |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Paperback |
| Number of Pages: | 360 |
| Release Date: | 23 February 2026 |
| Weight: | 666g |
| Dimensions: | 240mm x 170mm x 15mm |
You Can Find This Book In
About The Author
Kent Le
Khuong Minh Le, professionally known as Kent Le, is a senior lecturer and course leader for the MA International Fashion Business with Marketing Management and Luxury Branding pathways at the University of East London. Le also teaches, guest speaks, and externally examines Fashion & Luxury Business courses at Condé Nast College of Design (UK), Domus Academy (Italia), Amsterdam Fashion Academy (The Netherlands), Beacon College (Singapore) and Fordham University New York (USA). He has also had roles at Burberry, Westfield, and Inditex Group, and provided consultancy work for Catwalk Group, Devotion Diamonds and Petit Tribe.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.