The Publishing Business by Kelvin Smith, Paperback, 9781350259386 | Buy online at The Nile
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The Publishing Business

A Guide to Starting Out and Getting On

Author: Kelvin Smith and Dr Melanie Ramdarshan Bold   Series: Creative Careers

The Publishing Business
Paperback

An illustrated guide to the editorial, design, production, sales and marketing departments that take an idea from writer to reader - using international examples and insider interviews to offer unique insight into the book publishing industry.

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PRODUCT INFORMATION

Summary

An illustrated guide to the editorial, design, production, sales and marketing departments that take an idea from writer to reader - using international examples and insider interviews to offer unique insight into the book publishing industry.

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Description

Are you considering a career in the world of publishing, or simply want to understand more about the industry? If so, The Publishing Business will take you through the essential publishing activities performed in editorial, rights, design, production, sales and marketing departments.

International examples from across the industry, from children's books to academic monographs, demonstrate key responsibilities at each stage of the publishing process and how the industry is adapting to digital culture. This 3rd edition has been updated with more on the role of self-publishing, independent publishers, audio books, the rise of poetry and non-fiction and how the industry is facing up to challenges of sustainability, inclusivity and diversity.

Beautifully designed and full of insight and advice from practitioner interviews, this is an essential introduction to a dynamic industry.

Interviewees include:
Anne Meadows, Commissioning Editor at Granta and Portobello Books
Zaahida Nabagereka, Head of Social Impact at Penguin Books UK
Ashleigh Gardner, Senior Vice President, Managing Director Global Publishing, Wattpad
Caroline Walsh, Literary Agent, David Higham Associates
Peter Blackstock, VP, Deputy Publisher, Grove Atlantic/Publisher, Grove Press UK
Amy Ellis, Head of Rights and Permissions, Publishers' Licensing Services
Victoria Lawrance, Rights Manager, Bloomsbury Publishing Plc
Shaun Hodgkinson, COO, Dorling Kindersley
Thomas Truong, Publishing Director, Little Tiger Group
Jenny Blenk, Associate Editor, Dark Horse Comics
Jeanette Morton, Digital Publisher, Oxford University Press
Maria Vassilopoulos, Publishing Sales, Uni of Wales Press and Calon Books
Ian Lamb, Head Of Children's Marketing and Publicity, Simon and Schuster

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Critic Reviews

Beautifully produced and illustrated, The Publishing Business provides a clear and succinct overview of what it means to be a publisher in an era of rapid technological change. The use of diagrams and case studies helps to convey complex information in a clear and meaningful way. A useful reference guide for publishing professionals. -- Penelope Woolf, Editorial Director, Oxford University Press, UK
This third edition of The Publishing Business does an excellent job of updating what was already a valuable learning resource. With its helpful layout and structure, this is a thoroughly contemporary publishing textbook and a perfect introduction for anybody wanting to learn about and engage with this dynamic creative industry. Dr David Barker, Senior Lecturer in Publishing, University of Derby, UK
The most recent edition of The Publishing Business integrates valuable updates for new students, including information on social media developments, ethical issues surrounding access to book culture, and insights into newly created positions in the publishing industry. This text continues to be an important teaching resource for publishing studies courses. -- Dr Solveig C. Robinson, Director, Publishing & Printing Arts Program, Pacific Lutheran University, Washington, USA

[Praise for the previous editions]

Provides an excellent introduction to contemporary publishing. It is recommended reading for anyone wanting up-to-date information about roles and responsibilities in this global industry.

-- Sally Hughes, Oxford Brookes University, UK
I think the book is superb! It looks so much better than any existing textbook on the subject, and practises what it preaches: it is a real visual feast for a visual medium. I shall definitely be recommending it as the main source that students need for their course. A really great production feat! -- Brenda Stones, City University, London
The Publishing Business represents not only a thoroughly researched and comprehensive guide to contemporary publishing but also an example of what a well designed and accessible textbook should be. -- Prof Alistair McCleery, Edinburgh Napier University
A book that addresses the editorial process in a clear, concise, summarized and instructive way is most refreshing. -- Blog of the School of Bookstore

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About the Author

Melanie Ramdarshan Bold is a Senior Lecturer in Children's Literature and Literacies at Glasgow University. Previously she was Associate Professor of Publishing and Book Culture at University College London for six years.

Kelvin Smith had an extensive experience of developing innovative postgraduate publishing programmes in higher education institutions in the UK, Africa and Europe. He also provided consultancy on publishing education, including course and materials development, advice on funding applications, and related monitoring and evaluation activities.

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Product Details

Publisher
Bloomsbury Publishing PLC | Bloomsbury Visual Arts
Published
11th January 2024
Edition
3rd
Pages
256
ISBN
9781350259386

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