Advertising Account Planning
new strategies in the digital landscape
$152.72
- Paperback
216 pages
- Release Date
15 January 2025
Summary
Mastering Advertising Account Planning in the Digital Age
Advertising Account Planning in the Digital Media Landscape is the essential guide for students and future advertising professionals seeking to master contemporary research and implementation strategies for today’s most successful campaigns.
From leveraging data analytics to crafting compelling creative briefs, this book systematically covers the vital tools and skills needed to excel as an advertising accoun…
Book Details
| ISBN-13: | 9781538192863 |
|---|---|
| ISBN-10: | 1538192861 |
| Author: | Kelli S. Boling, Carol J. Pardun, Beth E. Barnes, Sheri J. Broyles |
| Publisher: | Bloomsbury Publishing Plc |
| Imprint: | Rowman & Littlefield Publishers |
| Format: | Paperback |
| Number of Pages: | 216 |
| Edition: | 2nd |
| Release Date: | 15 January 2025 |
| Weight: | 0g |
| Dimensions: | 229mm x 152mm |
What They're Saying
Critics Review
A solid and accessible foundational text for your students that you can build on with your lectures, discussions, and projects.This easy-to-read textbook on account and media planning offers a comprehensive overview of key concepts and best practice examples to help students succeed in the competitive and ever-evolving media landscape.
About The Author
Kelli S. Boling
Kelli S. Boling is assistant professor of advertising and public relations in the College of Journalism and Mass Communications and the University of Nebraska-Lincoln.
Carol J. Pardun is professor in the School of Journalism and Mass Communications at the University of South Carolina.
Beth E. Barnes is professor in the Department of Integrated Strategic Communication in the College of Communication and Information at the University of Kentucky.
Sheri J. Broyles was professor in the advertising department at the Mayborn School of Journalism at the University of North Texas.
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