Innovation Management
$170.02
- Paperback
496 pages
- Release Date
22 October 2025
Summary
The Innovation Pentathlon: Mastering the 5 Disciplines of Innovation Management
Managing innovation is like competing in an Olympic Pentathlon—excellent performance in one sport will not win you the medal. This textbook explores how top performance in 5 key areas—ideation, prioritization, implementation, strategy, and people and organization—is essential to success in today’s ever-changing business landscape.
Structured around the authors’ original Innovatio…
Book Details
| ISBN-13: | 9781350337961 |
|---|---|
| ISBN-10: | 135033796X |
| Author: | Keith Goffin, Rick Mitchell |
| Publisher: | Bloomsbury Publishing PLC |
| Imprint: | Bloomsbury Academic |
| Format: | Paperback |
| Number of Pages: | 496 |
| Edition: | 4th |
| Release Date: | 22 October 2025 |
| Weight: | 454g |
| Dimensions: | 254mm x 178mm |
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About The Author
Keith Goffin
Keith Goffin is Professor of Innovation and New Product Development at Cranfield School of Management, UK.
Rick Mitchell is Visiting Professor of Innovation Management at Cranfield School of Management, UK, and RAE Visiting Professor of Innovation in the Engineering Department at Cambridge University, UK.
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