Reassessing the career of the hugely influential Harper’s Bazaar art director, who changed the course of twentieth-century American photography and graphic design
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Reassessing the career of the hugely influential Harper’s Bazaar art director, who changed the course of twentieth-century American photography and graphic design
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Reassessing the career of the hugely influential Harper's Bazaar art director, who changed the course of twentieth-century American photography and graphic design
This lavishly illustrated volume explores the influence and significance of the Russian-born photographer, designer, and instructor Alexey Brodovitch (1898–1971), best known for his art directorship of the American fashion magazine Harper's Bazaar between 1934 and 1958, as well as his tutelage of many celebrated documentary and fashion photographers, including Irving Penn, Richard Avedon, Eve Arnold, and Lillian Bassman. Though disparate in their aesthetic approaches, these figures are unified by their responses to Brodovitch's dictum to "astonish me." The authors address Brodovitch's impact on photography as an artistic medium in the mid-twentieth century and explore how European art and design became the foundation of a new American print culture. Brodovitch's own work will be illuminated through his personal projects—such as the magazine Portfolio and the photographic project Ballet, which depicted performances of the Ballets Russes de Monte Carlo in the United States (whose evolution echoed Brodovitch's own émigré condition). Case studies of his transformative collaborations with photographers such as Arnold, Avedon, Penn, Lisette Model, Henri Cartier-Bresson, Hans Namuth, and André Kertész reveal pivotal encounters that may surprise even the most ardent photography aficionado. An illustrated chronology offers an important tool for scholars on this influential but often overlooked figure.
Distributed for the Barnes Foundation
Exhibition Schedule:
Barnes Foundation, Philadelphia
(March 3–May 19, 2024)
Critic Reviews
"[This] superbly illustrated catalog's essays . . . speak to Brodovitch's huge legacy in photography (as a teacher, mentor, and practitioner) and in magazine and book design."--Minday Aloff, Liber
About the Author
Katy Wan is managing curator of the D. Daskalopoulos Collection Gift at Tate Modern, London. Vince Aletti, a curator and photography critic, has written for numerous publications, including Aperture, Artforum, The New Yorker, Rolling Stone, and The Village Voice. David Campany teaches at the University of Westminster, London, and is curator at large for the International Center of Photography, New York.
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