AI Strategy for Sales and Marketing
connecting marketing, sales and customer experience
$185.59
- Hardcover
304 pages
- Release Date
3 November 2025
Summary
Unleash AI: Transform Sales and Marketing
In today’s rapidly evolving business landscape, AI and machine learning have become critical priorities for marketing and sales departments. Yet, many professionals struggle to effectively scale and strategize these technologies.
This comprehensive guide presents a cutting-edge framework for leveraging AI to enhance customer-centricity and drive sales growth for senior marketing professionals and leaders. Grounded in…
Book Details
| ISBN-13: | 9781398622357 |
|---|---|
| ISBN-10: | 1398622354 |
| Author: | Katie King |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Hardcover |
| Number of Pages: | 304 |
| Edition: | 2nd |
| Release Date: | 3 November 2025 |
| Weight: | 0g |
| Dimensions: | 234mm x 156mm |
About The Author
Katie King
Katie King is CEO of AI in Business, a firm that specializes in AI consultancy and training. With over 30 years’ experience, she has advised many of the world’s leading brands and business leaders, including Richard Branson/Virgin, o2, Orange and Accenture. Based in East Sussex, UK, she is a member of the UK Government All-Party Parliamentary Group (APPG) task force for the enterprise adoption of AI and an Editorial Board Member of the journal AI and Ethics. A regular international keynote speaker, she has also delivered TEDx talks and is a frequent commentator on BBC TV and radio.
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