Neuromarketing
practical insights for improving customer engagement
$85.79
- Hardcover
296 pages
- Release Date
23 March 2026
Summary
Unlock the Brain: The Neuromarketing Edge for Modern Marketers
Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact.
Neuromarketing is a practical guide for mid-career marketers who want to strengthen credibility and develop campaigns grounded in how people actually think, feel and decide. As competition intensifies and consumer behaviour becomes harder to pr…
Book Details
| ISBN-13: | 9781398622784 |
|---|---|
| ISBN-10: | 1398622788 |
| Author: | Katie Hart |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Hardcover |
| Number of Pages: | 296 |
| Release Date: | 23 March 2026 |
| Weight: | 0g |
| Dimensions: | 234mm x 156mm |
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About The Author
Katie Hart
Katie Hart is an international speaker, trainer and researcher who has been working in the field of neuromarketing for 15 years. Based in Cambridge, UK, she runs her own neuromarketing insights, training and consultancy business, Katie Hart Ltd., delivering impactful training and research to companies including Unilever, Lloyds Banking and Honda. She is the Customer Insights tutor for the Cambridge Marketing College and delivers webinars, podcasts and training on behalf of the Chartered Institute of Marketing (CIM) including the ‘Neuromarketing Masterclass’ which she developed on their behalf.
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