Character Limit

Character Limit is the definitive business book of the 2020s — a meticulously reported tale of tech-industry hubris, narcissism, and egomania collapsing in on itself at the end of the ZIRP era. Alternately shocking, thrilling, tragic, and hilarious, it perfectly encapsulates the entrenched and warring cultures of Silicon Valley, the deceptively thorny problems of the social-media age, and the fine line between stupidity and genius straddled by a generation of tech entrepreneurs. This book will be read for decades to come, both as the definitive documentation of the end of an era, and as a how-not-to manual for future generations of managers and investors, not to mention M&A bankers and lawyers – Max Read, author of the newsletter READ MAXConger and Mac have written an engrossing and detailed history, not just of Elon Musk, but of how we got to a place where the world’s richest man wants to buy the world’s biggest megaphone. This is a story about power, yes, but it’s also about how the corrosion of online life and the addictions of social media can come for us all, even the richest man in the world – Jay Caspian Kang, author of THE LONELIEST AMERICANSCharacter Limit is a masterclass in investigative reporting. Mac and Conger’s meticulous research provides readers with an unflinching and intimate portrait of Musk’s chaotic decision making and high-stakes power plays, and the far-reaching impact of his reckless actions and ethical lapses on users and society at large. This gripping exposé reveals previously unreported insights into the acquisition, challenging the mainstream narrative of Musk as a visionary tech genius and revealing how he has upended one of the world’s most influential social media platforms. With vivid prose, captivating narrative storytelling, and insightful analysis, Character Limit will be the tech book of the year, and is a must-read for anyone fascinated by the intersection of technology, business, and culture—and anyone who seeks to understand the true cost of innovation without accountability – Taylor Lorenz, author of EXTREMELY ONLINE

Kate Conger is a technology reporter for the New York Times. She writes about X, the social media platform formerly known as Twitter, and its owner, Elon Musk. In more than a decade of covering the tech industry, she has written about the underground world of hackers, the use of artificial intelligence in autonomous weapons and labor uprisings in the gig economy. She lives in the San Francisco Bay Area.

Ryan Mac is a Los Angeles-based technology reporter for the New York Times. He has spent more than a decade reporting on wealth and power in Silicon Valley, first on staff at Forbes, and then at BuzzFeed News, where he was a senior reporter. He led the outlet’s deep reporting on Facebook, which garnered a 2019 Mirror Award and a 2021 George R. Polk Award.