The DNA Way

Knowledge is power. Kashif reveals his health journey to help empower you with the knowledge you need for your own longevity and vitality. - Steven R. Gundry, M.D., New York Times best-selling author of The Plant ParadoxI absolutely love how Kashif lays out a functional approach to our genetics! When it comes to hormones, this perspective is massively needed!! If you are looking to understand your genes and how to choose a lifestyle that works with your genetics, then this is the book for you. A game-changing resource that we have all been waiting for. - Dr. Mindy Pelz, fasting expert and Wall Street Journal and national best-selling authorThe insights that Kashif was able to deliver about the inner workings of my brain and body were mind-blowing. It’s like he accessed my human instruction manual. - Joe De Sena, CEO and founder of Spartan RaceThe ultimate life hack to take control of your health, performance and longevity. - Bear Grylls, adventurer, writer and presenter

Kashif Khan is an author, speaker, visionary entrepreneur, and investor based in Toronto who has built, run, and scaled numerous businesses across various industries. He is the founder and CEO of The DNA Company, a digital health company that uses genetic insights to develop genomics-based health management applications that offer patients precision healthcare tailored to their unique biology. Kashif is also a biomedical explorer where he makes health a hobby by constantly seeking out innovation in longevity and wellness to bring under the fold of healthcare.

Rod Thorn is an author, playwright, screenwriter, producer, voice actor, journalist, speaker, strategic advisor, and former communications executive for IBM, Kodak, and PepsiCo. His writing has appeared in The New York Times, The Wall Street Journal, USA Today, Business Week, Fortune, Forbes, and other major print and broadcast media outlets. As an advisor to dozens of Fortune 500 CEOs and hundreds of other leaders around the globe, he has been involved in some of the most important developments in business history, the dawning of the internet, a chess-playing supercomputer, mega-mergers, backbreaking bankruptcies, and cutthroat cola wars among them. He is based in Connecticut.