Marketing Research with IBM® SPSS Statistics, 2nd Edition
a practical guide
$87.20
- Paperback
250 pages
- Release Date
20 July 2016
Summary
Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to …
Book Details
| ISBN-13: | 9781472477453 |
|---|---|
| ISBN-10: | 1472477456 |
| Author: | Karine Charry, Kristof Coussement, Nathalie Demoulin, Nico Heuvinck |
| Publisher: | Taylor & Francis Ltd |
| Imprint: | Routledge |
| Format: | Paperback |
| Number of Pages: | 250 |
| Edition: | 2nd |
| Release Date: | 20 July 2016 |
| Weight: | 480g |
| Dimensions: | 246mm x 174mm |
About The Author
Karine Charry
Karine Charry is Associate Professor at IESEG School of Management of the Catholic University of Lille, France. Her research focuses on consumer behaviour as well as persuasion mechanisms in marketing and health prevention communications. Kristof Coussement is Associate Professor of Marketing Analytics at IESEG School of Management (Lille|Paris, France). He teaches several marketing related courses, in which students are taught the theoretical principles of all aspects in marketing research. Nathalie Demoulin is Associate Professor of Marketing at IESEG School of Management (Lille|Paris, France), Catholic University of Lille. She teaches several courses related to marketing strategy. Nico Heuvinck is Assistant Professor of Marketing at IESEG School of Management (LilleParis, France). He teaches several marketing courses including ‘Marketing Research’, ‘Strategic Marketing Research’, ‘Marketing Research Methodology - Experimental designs’ and ‘Neuromarketing’.
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