International Fashion Marketing
strategic management and promotion for global fashion brands
$130.39
- Hardcover
336 pages
- Release Date
23 January 2026
Summary
Catwalk to Commerce: Mastering International Fashion Marketing
Fast-fashion and sportswear brands, luxury houses and independent designers all contribute to a multi-billion-pound market that is constantly growing. They are competing to meet the needs of a global audience, while maintaining brand identity and adapting to diverse markets.
International Fashion Marketing looks at how successful brands:
- Craft a distinct im…
Book Details
| ISBN-13: | 9781398623897 |
|---|---|
| ISBN-10: | 139862389X |
| Author: | Kamilla Jones |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Hardcover |
| Number of Pages: | 336 |
| Release Date: | 23 January 2026 |
| Weight: | 0g |
| Dimensions: | 234mm x 156mm |
About The Author
Kamilla Jones
Kamilla Jones is a lecturer in Fashion Business and Management at the University of East London where she leads the BA (Hons) Fashion Studies Top Up and teaches on the MA International Fashion Business with Luxury Brand Management and the MA International Fashion Business with Marketing and Public Relations. She has over 15 years of experience in the fashion sector, including in brand consultancy, branding, marketing, international trade and business.
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