Data-Driven Marketing Strategy
how to apply data to achieve measurable results
$74.88
- Paperback
480 pages
- Release Date
23 February 2026
Summary
Unlock Marketing Success: A Data-Driven Strategy
How can organizations create actionable marketing strategies that are innovative and driven by data? This textbook provides students with a comprehensive, step-by-step framework to harness data for marketing initiatives.
With businesses increasingly depending on digital platforms and data analysis, there is a pressing demand for marketing students to not only comprehend the metrics but also interpret …
Book Details
| ISBN-13: | 9781398623637 |
|---|---|
| ISBN-10: | 1398623636 |
| Author: | Kamila Miller |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Paperback |
| Number of Pages: | 480 |
| Release Date: | 23 February 2026 |
| Weight: | 666g |
| Dimensions: | 240mm x 170mm x 15mm |
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About The Author
Kamila Miller
Kamila Miller is a lecturer at Henley Business School, UK, teaching Sales and Marketing, Consumer Behaviour, and Digital Marketing. She also lectures at Oxford Brookes University on Marketing in a Digital World. Miller is also a CIM member and Communication Ambassador, actively organizing and participating in events.
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