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The research study "Trends in Marketing Habits of Local People: A Study between Malls and Local Shops in the Area of Hooghly" examines the changing shopping preferences and marketing habits of consumers in the Hooghly district of West Bengal. The study focuses on the emergence of shopping malls and retail complexes in urban centers, while traditional local shops remain strong in semi-urban and rural areas. The duality in shopping preferences reflects broader changes in consumer behaviour, influenced by factors such as rising income levels, digital adoption, changing demographics, and evolving lifestyle aspirations. The study aims to provide valuable insights into local market dynamics and the factors influencing decision-making for local shopping in Hooghly.
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