Time to Get Real

“A hand of steel in a velvet glove is the best way to describe Julie’s journey. A must-read.” —Diane von Fürstenberg “Creating a tsunami in the fashion business is never easy. Julie managed to create a brand-new retail system to change the buying habits of high-end consumers. A genius modernization of how, when, and where people shop for the best products!” —Tommy Hilfiger “I watched from the sidelines as this visionary built an entirely new business model under the overwhelmingly misogynistic tech field … What a badass as [Julie] controlled the room, fought back the bullies, and went up against some of the big luxury players who tried to stop her. We would not be anywhere in resale or sustainability if it was not for her genius.” —Daniella Vitale, CEO of Salvatore Ferragamo “Julie’s journey, from working out of her home to ultimately taking her company public at a billion-dollar valuation, offers not just practical advice, but also a rare look into what it takes to build something truly transformative. This book is a testament to the power of innovation, hard work, and staying true to your vision.” —Congressman Ro Khanna “Julie changed the way women shop by making luxury resale not only accessible but also a more earth-friendly, sustainable option. As a woman in tech, Julie’s journey is a testament to breaking barriers and leading with vision in an industry often dominated by men … This book is an entertaining must-read for entrepreneurs, women in business, and anyone interested in sustainability and the power of reinvention.” —Julie Gilhart, founder and president of GILHART & Co. “Funny, tough, generous, and honest, Julie Wainwright is every woman’s ideal boss and any female entrepreneur’s North Star. Part tell-all memoir, part how-to playbook, Time to Get Real is a page-turner that disrupts the business-book genre—just like The RealReal disrupted the global fashion system.” —Amy Fine Collins, editor-at-large at Air Mail “Julie is a force of nature. She combined her knowledge of luxury products, brand affinities, and e-commerce to start The RealReal and then grow it into a public company. Today, The RealReal is the world’s largest luxury consignment marketplace because of Julie Wainwright and her resilience.” —Maha Ibrahim, general partner at Canaan Partners

Julie Wainwright is the CEO and cofounder of AHARA, the only food-first personalized nutrition company that translates clinically validated science into practical and precise nutrition for optimal health. She founded The RealReal in June 2011, bringing luxury consignment online and changing the way people buy and sell high-end luxury across all categories. Wainwright raised sizable venture capital, built a membership of millions, sold millions of items to date, and then in 2019, took the company public as one of only 20 women in history to found and lead a company to an IPO. In addition to sustainability partnerships with Gucci, Burberry, and Stella McCartney, The RealReal is the first luxury member of the Ellen MacArthur Foundation’s CE100 USA and the first resale member of the UN Climate Change’s Fashion Industry Charter for Climate Action.

Wainwright was the 23rd woman to take a company public. She has received several prestigious industry awards and accolades including as one of Entrepreneur’s 50 Most Daring Entrepreneurs, Fast Company’s Most Creative People, CNBC’s Disruptor 50, Inc. Magazine’s 100 Female Founders List, and Forbes’s inaugural 50 Successful Women Over 50 list.