Resurgent
how established organizations can fight back and thrive in an age of digital transformation
$73.24
- Hardcover
240 pages
- Release Date
3 November 2025
Summary
Resurgent: How Established Businesses Can Win in the Digital Age
A practical handbook examining how established businesses can use their unique advantages to fight back and win in a digital arena too often dominated by tech start-ups, disruptors, and unicorns.
The big four tech companies (Microsoft, Amazon, Apple, Microsoft) have had an enormous impact on our everyday lives. A new wave of start-ups in the tech sector has dominated the press and swallowed up …
Book Details
| ISBN-13: | 9781399422017 |
|---|---|
| ISBN-10: | 1399422014 |
| Author: | Julian Birkinshaw, John Fallon |
| Publisher: | Bloomsbury Publishing PLC |
| Imprint: | Bloomsbury Business |
| Format: | Hardcover |
| Number of Pages: | 240 |
| Release Date: | 3 November 2025 |
| Weight: | 420g |
| Dimensions: | 234mm x 153mm |
About The Author
Julian Birkinshaw
John Fallon served as CEO of Pearson PLC for eight years. He is currently Chair of Gems Education, the world’s leading private education company; he is also Professor of Practice at Northeastern University and an executive fellow at London Business School.
Julian Birkinshaw is the Vice Dean and Professor of Strategy and Entrepreneurship at the London Business School. He is a recognized thought-leader on the impact of digital technology on company strategy. He is the author of 15 books.
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